Broadcasting Telecasting (Oct-Dec 1957)

ALLYN TAKES STOCK OF RADIO, ADDS MORE A daily five-minute program of stock market and business news sponsored by a Chicago headquartered investment firm has been so satisfactory on WMAQ there that it was extended to seven other midwest cities Oct. 1. Titled Today's Stock Market and Business News, the series represents the effort of a pioneer and consistent radio advertiser— A. C. Allyn & Co. The script is prepared under the supervision of Allyn's research department and now is being teletyped to stations in KFAB Omaha, KMBC Kansas City, KWWL Waterloo, Iowa, WSBT South Bend, Ind., WISC Madison, Wis., WOC Davenport, Iowa, and WMD Peoria, 111. Agency is J. R. Pershall Co., Chicago. The program started on WMAQ in September 1955. Says A. C. Allyn, board chairman of the investment firm: "Our radio advertising has been so successful out of Chicago, in producing leads and in institutional value, that we have decided to use the same pattern in these additional midwest cities where we have offices. The program consists of a summary of each day's stock market action and highlights of business news, plus offers of an informative brochure or report on a general aspect of investing, a group of companies or a specific stock. NBC Plugs 'Life and World" To promote its Life and the World (Mon.Fri., 7:45-8 p.m. NYT), NBC is mailing out a 26-by-22-inch brochure entitled, "There's More than Meets the Eye . . ." It contains a picture of several mountain climbers reaching the peak of a mountain and says "behind every picture there's dramatic living sound . . ." It then goes into an explanation of the sounds involved in the picture, saying "could you but hear . . . Hear the picture come alive on Life and the World . . . NBC Radio Network." KAFY Gives Disc 60-Hour Spin In a marathon spin of Skinnay Ennis' recording of "Got a Date With an Angel," KAFY Bakersfield played the disc 1,100 times continuously from Saturday evening until 6 a.m. Tuesday morning. The 60-hour record promotion was handled by Ben Jenkins, program director-disc jockey, who reported the station's switchboard was jammed the whole time with calls from puzzled listeners. Calls came in from buying-minded clients the next day, according to Ben Paschall, owner-manager of KAFY. KGW Holds Jaywalker Contest The dangers of jaywalking were pointed out by KGW Portland, Ore., in a ten-day "spot the jaywalker" contest. Station employes deliberately opposed this traffic offense until they were spotted by alert listeners who received $20 merchandise certificates as prizes. One of the winners turned out to be a police officer who caught the employe acting out his violation. Result: The officer got his prize — KGW staffer got a ticket to traffic school. Buys Bamberger Parade Again The annual Bamberger's Thanksgiving Eve Parade of Light in Newark, N. J., will be telecast again this year Nov. 27 by ABCTV that network has announced. The halfhour program with commentator John Daly will be sponsored by the housewares and radio receiver division of General Electric Co. through Young & Rubicam, New York. WQXR Releases Smoking Survey The seventh qualitative survey of smoking habits in the 17-county New York metropolitan area was released last week by WQXR New York. Made by Pulse Inc., the 1957 study shows a drop in the number of smokers over 1956 (reversing a trend) and discloses a "significant reshuffling in brand popularity ranking." A five-year comparison chart of the brands smoked also is included. WMCA to Carry UN Series WMCA New York will broadcast United Nations Radio Review (Mon.-Fri. 9:5010 p.m.) throughout the duration of the General Assembly sessions, according to United Nations Radio. The program will present the day's selected highlights of happenings direct from the UN headquarters in New York, as well as significant on-thespot excerpts from General Assembly meetings. Ralston Purina Plugs Series To promote its sponsorship of ABC-TV's Broken Arrow on 138 stations, Ralston Purina Co. is mailing out a scroll which tells about the series and also lists the stations in the various cities carrying it and the time it's available. An arrow, broken in two, serves as the rollers on the scroll. NBC's Network Tv Presentation "The Picture of Network Television: 1957-58," a presentation previously shown in New York and Chicago, was presented by NBC-TV last Monday at a luncheon for more than 200 advertising executives at the Detroit Athletic Club. Network officers who gave the presentation included Robert W. Sarnoff, president; Robert E. Kintner, executive vice president in charge of programs and sales, and Don Durgin, vice president in charge of television sales planning. Walter W. Gross, manager of television sales in Detroit, was host of the meeting. Only ONE is atop the Continental Divide Serving both the Atlantic and Pacific Sides of America KXLF TV4 -: Montana Butte East— The Walker Co. West — Pacific Northwest Broadcasters WHBF RADIO & TELEVISION COMING! Greatly Expanded TV Coverage from a New 1000 ft. Tower REPRESENTED BY AVERY-KNODEL. INC. Broadcasting October 21, 1957 • Page 137