Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000418
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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WKZO-TV is first in 267% more quarter hours than the next-best station — 327 for WKZO-TV, 89 for Station B! J WKZO-TV — GRAND RAPIDS-KALAMAZOO WKZO RADIO — KALAMAZOO-BATTLE CREEK WJEF RADIO — GRAND RAPIDS WJEF-FM — GRAND RAPIDS-KALAMAZOO KOLN-TV— LINCOLN, NEBRASKA Associated with WMBD RADIO— PEORIA, ILLINOIS You may have problems with a fly rod— But ARB proves you're right about WKZO-TV in KALAMAZOO GRAND RAPIDS AMERICAN RESEARCH BUREAU MARCH 1957 REPORT GRAND RAPIDS-KALAMAZOO TIME PERIODS WKZO-TV Station B MONDAY THRU FRIDAY 8:00 a.m. to 6:00 p.m. 143 57 6:00 p.m. to 1 1 :00 p.m. 94 6 SATURDAY 8:00 a.m. to 11:00 p.m. 50 10 SUNDAY 9:00 a.m. to 1 1 :00 p.m. 40 16 Number of Quarter Hours With Higher Ratings NOTE: Survey based on sampling in the following proportions— Grand Rapids (42.8%), Kalamazoo (18.9%), Muskegon (19.8%), Battle Creek (18.5%). WKZ0TV 100,000 WATTS • CHANNEL 3 • 1000' TOWER Studios in Both Kalamazoo and Grand Rapids For Greater Western Michigan Avery-Knodel, Inc., Exclusive National Representatives Page 142 • October 21, 1957 Broadcasting