Broadcasting Telecasting (Oct-Dec 1957)

O YOU, WE SAY THANKS... To 582 advertisers and their 141 advertising agencies. For investing $2,195,693.33 gross in advertising on KCRA-TV since its birthday September 2, 1955. To sponsors of KCRA-TV's fifteen national spot programs for placing more than three times the number of national spot programs of the second Sacramento station as of September 20: Casey Jones Gray Ghost Mickey Spillane 26 Men Sheriff of Cochise Sky King Cisco Kid Annie Oakley State Trooper Death Valley Days Silent Service Vagabond Rin Tin Tin Susie 1 Search for Adventure American Home Products Bekins Van & Storage Co. Burgermeister Brewing Corp. Continental Baking Co. Corn Products Falstaff Brewing Corp. Interstate Baking Corp. Mother's Cake & Cookie Co. National Biscuit Co. Pacific Coast Borax Welch Grape Juice Co. White King Soap Co. Our staff. Whose hard work, intelligent planning and smooth, professional handling of routine television station operations has resulted in the creation of outstanding popular local programming. Such as "Captain Sacto," "Valley Playhouse," "Romper Room," "Sacramento 8 a.m.," Sacramento's highest rated television news program and award winning public service programs. A nod to the technical staff, which has lost only 13 hours of airtime in two years. The National Broadcasting Company. Robert Sarnoff, Robert Kintner, Emanuel Sacks, Harry Bannister, Tom Knode, Don Mercer. The hundreds of people who have created brilliant programs to entertain millions and invite KCRA-TV into the homes of hundreds of thousands. We look forward to the impressive fall schedule on NBC. Edward Petry & Company, Inc. Doug Carruth, A. Gifford Eager, Jr., Ben H. Holmes, Richard Hughes, Mike James, Paul Kennedy, Hugh O. Kerwin, Bob Kochenthal, Roger LaReau, Bill Larimer, George Ledell, Keith Lewis, Al Masini, Bruce Mayer, Lloyd McGovern, Jack McWeeny, Martin Nierman, Ted Page, Edwin Pfeiffer, LeGrand Redfield, William Rohn, Louis A. Smith, Richard Trapp. Franklin M. Walker, Junius J. Zolp. A cigar for Uncle Ed. For straight selling, quick action and enthusiastic services to agencies and advertisers. The feature film suppliers. Associated Artists Productions for its massive supply of Warner Brothers features. National Telefilm Associates for the exciting 20th Century Fox package. Screen Gems for the famous motion pictures from Columbia and Universal International. The alphabetical syndicated film distributors. NBC Film, ABC Film, CBS Film, MCA, NTA, TPA and Screen Gems. All of whose product teams with KCRA-TV's local creations to deliver more audience in local option time than the other two stations combined. The people of the 31 county Sacramento television market. Inside and outside. Whose steady stream of mail to Milly Sullivan, Captain Sacto, Skipper Stu, Miss Nancy and KCRA-TV in general shows their interest in and approval of the programs they see on KCRA-TV. Whose loyalty results in consistently and virtually 50 per cent of the sign-on to sign-off Share of Audience. Whose support of KCRA-TV advertisers makes all of this possible. To all of you. Thanks. Your combined investment, effort, creativity and enthusiasm make KCRA-TV the Highest Rated NBC Station in the West and the dominant leader in Sacramento television today. Ewing C. Kelly, President and General Manager Howard J. Smiley, Assistant General Manager Robert E. Kelly, Station Manager • TV CLE AF Serving 31 Northern California and Nevada Counties SACRAMENTO, CALIFORNIA CHANN