Broadcasting Telecasting (Oct-Dec 1957)

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WNAX-570 Blankets Big Aggie Land today, as for the past 35 years, the basic buy for this rich, 5-state market. BIG AGGIE LAND • 2Vk million people • 625,900 homes • 175 Counties • $3 1 2 Billion Income • %2Vi Billion Retail Sales Our 35th Anniversary-! 922-1 957 WNAX-570 delivers your message to 42% of the Big Aggie homes on a monthly basis. A recent survey in the heart of the area gave WNAX570, 66.4% share of the audience. To sell Big Aggie Land, buy WNAX570 — and reap the reward of coverage in 5 rich states. Your Katz representative will handle the details. WNAX-570 Yankton, South Dakota CBS Radio A Cowles Station Don D. Sullivan General Manager