Broadcasting Telecasting (Oct-Dec 1957)

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Lewis and Clark covered a vast territory Leaders of the first American expedition overland to the Pacific, 1804-1806, Meriwether Lewis and Lt. William Clark officially opened to government knowledge an immense region of the Far West. today W GAL-TV covers a vast MARKET territory 3V2 million people in 1,015,655 families owning 917,320 TV sets earning $6l4 billion annually buying consumer goods that add up to %3Va billion annually in retail sales It's the coverage that makes WGAL-TV America's 10th TV Market! 316,000 WATTS Representative: The MEEKER Company, Inc. New York • Chicago • Los Angeles • San Francisco Published every Monday, 53rd issue (Yearbook Number) published in September by Broadcasting Publications Inc., 1735 DeSales St., N. W., Washington 6, D. C. Entered as second class matter March 14, 1933 at Post Office, Washington, D. C., under act of March 3, 1879.