Broadcasting Telecasting (Oct-Dec 1957)

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OPEN MIKE Talent Agents Profile Lauded editor: "Talent Agents" [Lead Story, Oct. 21] is interesting as well as revealing. . . . Top agents with their tremendous staffs of "know-how" experts have become such an important force in the life of a star, he can do little else but depend on them. This, I believe, is possibly the outstanding reason why big agents pretty much control tv. As to whether it is right, I cannot say. But, if I were a big star faced with the thousand and one complex problems of our income tax laws, I'd be seeking aid and advice of experts. This, big agents can do and will continue to do until the networks and advertising agents can offer something comparable. Walter Ebi Program Supervisor J. Walter Thompson Co. Los Angeles editor: "Talent Agents" was a tremendous article. It gave me an insight into an unknown part of tv business. Lee Rich Director of Media Benton & Bowles New York City editor: I never saw a better story in depth of a segment of our industry. It was a beauty. James Sauter Radio-Tv Consultant Pierre Hotel New York City editor: I found the article on agents of considerable interest, as I have found many other articles in Broadcasting. Earl H. Hudson Vice President in charge of ABC Western Div. Hollywood Greetings; They Like the Name editor: Congratulations on the 26th birthday of Broadcasting. I am glad to see a return to this single name. Certainly it is an allembracing name that needs no explanation or embellishment to cover the media of broadcasting. J. H. DuBois Vice President, Engineering Mycalex Corp. of America Clifton, N. J. editor: It's about time good old Broadcasting is back. Never saw the need for its hyphenated crutch. Anyway, you're back now on the track. When NARTB becomes rational again with the adoption of good ol' NAB, we will once again be one big happy family. Lester C. Johnson Vice President-General Manager WHBF-AM-TV Rock Island, III. editor: Congratulations to Broadcasting on its 26th birthday. I also wish to express the Page 22 • October 28, 1957