Broadcasting Telecasting (Oct-Dec 1957)

NAME OUR CHANNEL 12 Clarksburg, W. Va. • A fabulous week for 2 at THE GREENBRIER White Sulphur Springs, W. Va. • ELECTRIC-EYE MOVIE CAMERA By Bell and Howell • POLAROID LAND CAMERA • 12 other wonderful prizes USE THIS INFORMATION TO help you name the symbol of Clarksburg's new high-power TV station • Covers the virgin market of Cen tral W. Va. (Clarsburg — Fairmont — Morgantown) • Rich in coal, oil and gas • Untouched to date by a direct TV signal • Captive audience — 666,315 popula tion • Buying income $1,119,746,000 • $200/hr. AA network time: $250 national spot. Contest open to all readers of this magazine. Ends January 5, 1958. MAIL YOUR ENTRY TODAY TO ' ' ■■ ■ ':. " CHANNEL 12 Exclusive In Clarksburg, W. Va. FY2 I 61 INTERCONNECTED George Clinton, Gen'I Mgr. • Rep. by Avery-Knodel I A Member of The Friendly Group I suggest the following name: Name. Company. Address Page 24 • October 28, 1957 OPEN MIKE CONTINUED sincere appreciation of all of us at RAB for the editorial and truly outstanding news coverage of the National Radio Advertising Clinic [Lead Story, Oct. 14]. Your active interest in this industry affair has contributed to its ultimate success. Oscar Elder Director of Press Information Radio Advertising Bureau New York City editor: Again you provided masterful collaboration, this time with a heart-warming report on how radio's substantial buyers are singing its praises [Lead Story, Oct. 14]. Also commendable is your new, concise title, Broadcasting. Howard L. Schreiber Eastern Sales Manager WCAM Camden, N. J. On Desks Everywhere editor: I would like to express my appreciation for the fine article [Our Respects, Oct. 7]. I can certainly back up the ABC's circulation audit with great authority, for I have received what seems like a countless number of copies of the article in the mail from here, the West Coast and all points in between. Ted Bergmann President Parkson Adv. Agency New York City Kaiser Industries Pays the Tab editor: Many thanks for the fine story on the maverick calf scramble held in Dallas [Programs & Promotions, Oct. 21]. The only regret is our phrasing in the original release which could easily be construed as the local bakery being sponsor. The bakery's new Maverick spice cake was a local merchandising tie-in only and all due credit should be given Kaiser Industries for sponsorship of this fine show [Maverick on ABC-TV]. Alex Keese Managing Director WFAA-AM-TV Dallas Wasn't Doing Play-by-Play editor: To set the record straight, we wish to correct any impression that anyone but the assigned sportscasters were broadcasting play-by-play reports of the World Series [Programs & Promotions, Oct. 14]. John Carmichael, Chicago Daily News sports editor, provided his expert analysis of Series happenings for his Texaco Sports Final listeners and this included interviews with team personnel. Herb Grayson Director of Information Services WBBM Chicago [EDITOR'S NOTE — Our roundup story said Mr. Carmichael "reported the final out of the seventh game."] Broadcasting Publications Inc. Sol TaishofT President H. H. Tash Secretary Maury Long Vice President B. T. TaishofT Treasurer Edwin H. James Vice President Irving C. Miller Comptroller BROADCASTING* TELECASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Published every Monday by Broadcasting Publications Inc. Executive and Publication Headquarters Broadcasting • Telecasting Bldg. 1735 DeSales St., N. W., Washington 6, D. C. Telephone: MEtropolitan 8-1022 EDITOR & PUBLISHER: Sol Taishoff MANAGING EDITOR: Edwin H. James SENIOR EDITORS: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald NEWS EDITOR: Donald V. West SPECIAL PROJECTS EDITOR: David Glickman ASSOCIATE EDITORS: Earl B. Abrams, Harold Hopkins ASSISTANT EDITOR: Dawson Nail STAFF WRITERS: Wm. R. Curtis, Jacqueline Eagle, Myron Scholnick, Ann Tasseff, Jim Thomas EDITORIAL ASSISTANTS: Rita Cournoyer, Marianne Means, Frances Pelzman, Benjamin Seff LIBRARIAN: Catherine Davis SECRETARY TO THE PUBLISHER: Gladys L. HaU BUSINESS VICE PRESIDENT & GENERAL MANAGER: Maury Long SALES MANAGER: Winfield R. Levi (New York) SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens CLASSIFIED ADVERTISING: Doris Kelly ADVERTISING ASSISTANTS: Stan HaU, Ada Michael, Jessie Young COMPTROLLER: Irving C. Miller ASSISTANT AUDITOR: Eunice Weston SECRETARY TO GENERAL MANAGER: Eleanor Schadi CIRCULATION & READER'S SERVICE MANAGER: John P. Cosgrove SUBSCRIPTION MANAGER: Frank N. Gentile CIRCULATION ASSISTANTS: Gerry Cleary, Christine Harageones, Charles Harpold, Marilyn Peizer BUREAUS NEW YORK 444 Madison Ave., Zone 22, PLaza 5-8355 Editorial SENIOR EDITOR: Rufus Crater BUREAU NEWS MANAGER: Lawrence Christopher AGENCY EDITOR: Florence Small ASST. NEW YORK EDITOR: David W. Berlyn NEW YORK FEATURES EDITOR: Rocco Famighetti STAFF WRITERS: Ruth L. Kagen, Frank P. Model, Diane Schwartz Business SALES MANAGER: Winfield R. Levi SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan ADVERTISING ASSISTANT: Donna Trolinger CHICAGO 360 N. Michigan Ave., Zone 1, CEntral 6-4115 MIDWEST NEWS EDITOR: John Osbon MIDWEST SALES MANAGER: Warren W. Middleton, Barbara Kolar HOLLYWOOD 6253 Hollywood Blvd., Zone 28, HOIIywood 3-3148 SENIOR EDITOR: Bruce Robertson WESTERN SALES MANAGER: Bill Merritt, Virginia Strieker Toronto, 32 Colin Ave., HUdson 9-2694 James Montagnes SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including^ Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular issues 35V per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circulation Dept., 1735 DeSales St., N.W., Washington 6, D. C. On changes, please include both old and new addresses. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*—The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. *Reg. U. S. Patent Office Copyright 1957 by Broadcasting Publications Inc. Broadcasting