Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000447
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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"Don't fiddle with the dial" The author of that statement could be any one of This strong listener loyalty is the result of WJR the many WJR listeners. They're loyal clean knowing its audience. More than that — giving through. We like to think it's because they've them everything in the way of entertainment and found in WJR everything they want in a radio information that they require, station. Their letters support this opinion. One woman wrote, "Your station is my guiding hand— If your client has a product to sell in the Detroit my dial is set at WJR and never changed." A Great Lakes area, contact your nearest Henry I. survey by Alfred Politz, Inc., lends further Christal representative. He's got all the facts that support: In an area where 196 radio stations can prove that folks in this area don't fiddle with their be heard, 41% of the adult listeners set their radio dials. They just tune in WJR and listen, dials at WJR and leave them there. and listen, and listen. The Great Voice of the Great Lakes Broadcasting October 28, 1957 • Page 25