Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000459
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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Greatest food merchandiser in America! Baltimore supermarkets and corner groceries . . . Baltimore chains and independents . . . W-I-T-H delivers them all to you with the most powerful assortment of food promotions ever created by a radio station. Here's the "merchandising muscle" W-I-T-H will give your grocery product over a 13-week period. # W-I-T-H Feature Foods Merchandising Service. You get all this: 1. A minimum of 60 store calls in high volume groceries, including point-of-purchase merchandising such as increasing shelf exposure, restocking shelves and installing displays for your product. 2. A minimum of 20 special one-week displays. 3. 20 days of Bargain Bar promotions in chains and supermarkets, plus additional merchandising by demonstration, sampling, couponing, etc. 4. Complete merchandising reports issued to you twice each 13 we'eks. £ W-I-T-H Chain Store Food Plan, providing for dump, end-of-aisle and shelf extender displays in leading chain stores. # W-I-T-H Weekly Merchandising Service with independent GA Stores. # PLUS merchandising letters . . . PLUS trade paper advertising of your product . . . PLUS potent advertising material for your own salesmen's kits . . . PLUS personal supervision by head of W-I-T-H Merchandising Dept. Add W-I-T-H's low, low rates and W-I-T-H's complete coverage of Baltimore's 15-mile radius . . . and you've got the station that delivers the groceries! Buy Tom Tinsley President R. C. Embry Vice Pres. CONFIDE C E National Representatives: Select Station Representatives in New York, Philadelphia, Baltimore, Washington. Simmons Associates in Chicago, Boston Clarke Brown Co. in Dallas, Houston, Denver, Atlanta, Miami, New Orleans McGavren-Quinn in Seattle, San Francisco, Los Angeles Broadcasting October 28, 1957 • Page 37