Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000460
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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KROD-TV EL PASO THE NUMBER STATION IN THE NATION IN THREE STATION VHF MARKETS (a„gust) In every survey ever made, El Paso's KROD-TV has been first in the Southwest! And in August — viewer loyalty proved itself again when ARB rated KROD-TV the number one station in share of audience in all the NATION — in markets with three VHF stations. The combination of imaginative programming, high towerhigh power and complete promotion keeps KROD-TV on top. And the amazing preference for Channel 4 in El Paso extends into West Texas and Southern New Mexico, where KROD-TV, in most cases, is the only channel received. Get the full, exciting story from your Branham man. FIRST IN 344 of 457 RATED QUARTS* HOURS EL PASO'S TV SHARE OF AUDIENCE KROD-TV NETWORK STATION B NETWORK STATION C Monday Thru Friday . . Sign On — Noon 95.6% 9.7% Not on Air Monday Thru Friday . . Noon-6 P.M. 58.3% 34.7% 11.3% Sunday Thru Saturday . 6 P.M.-Midnight 51.7% 39.8% 8.5% Sign on to Sign Off Sunday Thru Saturday . 58.7% 37.4% 9.1% 10 OF THE TOP 10 EL PASO'S TOP TEN, AND ALL ON KROD-TV . . . 45.5 . . . 42.4 . . . 42.3 , . , 41.9 . . . 35.6* . . . 35.5 . . . 33.9* Sheriff of Cochise . . 33.2* Schlitz Playhouse . . . 33.2 . . . 32.9 • national spot SHOW! KRODTY CBS Television Network • Channel 4 • El Paso, Texas REPRESENTED NATIONALLY BY THE BRANHAM COMPANY Dorrance D. Roderick, Pres.; Val Lawrence, V.-Pres. and Gen. Mgr.; Dick Watts, Gen. Sales Mgr. Page 38 • October 28, 1957 Broadc