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Number One? Yes, indeed! Last achieved a 46.5 share of audi
Saturday and Sunday after ence...as compared with a 53.5
noons, m 13 major American share for all other TV networks
cities, the NTA Film Network and stations combined (Trendex).
TV Network? Decidedly! It's an organized line-up of 63 TV stations, reaching 83.8°;; of America's television homes.
1M
III III
SSlFM
In Los Angeles — #1 in time period... with 17.5 rating and 54.6 share (ARB) on KTTV. Higher than all other six stations in the market combined.
In Chicago — #1 in time period... with 11.5 rating and 47.1 share (ARB) on WBKB. More than double the average rating of the other three stations in the market.
In New York — #1 in time period ...with 10.4 rating and 31.5 share (ARB)... on WPIX. Over twice the rating of the next best rated network affiliate.
20)
The dates may well be a milestone in American telecasting, since at that time, the NTA Film Network broke the sight
barrier with a national (13-City) Trendex rating of 14.2 vs. 16.3 for all other TV networks and stations combined!
America's dynamic
NTA Film Network showed the first of four Shirley Temple attractions, sponsored by the Ideal Toy Corporation, the Toni Company, with Smith
new TV network
Bros., Inc. joining up shortly. Partial sponsorship of three other programs in this series is still open... if advertisers and their agencies act quickly.
Today, phone, wire or write: NTA Film Network, 60 West 55th Street, New York 19, N.Y., PLaza 7-2100.
*Based on all available rating information
Broadcasting
October 28, 1957 • Page 47