Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000473
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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TEXAS FARM YOUTH WINNER OF $2,000 CALF IN "MAVERICK CALF SCRAMBLE " PROMOTION An audience promotion "natural" in the form of a wild and wooly calf scramble was one phase of WFAA-AM-TV's overall promotion for ABC's new "MAVERICK" television show sponsored by Kaiser Industries. Shown left to right are James Garner (star of "Maverick"); Larry McAnally, winner over 29 other 4-H and FFA youths competing; WFAA-AM-TV President Ted Dealy; Governor Price Daniel who made the award; O. B. Edmundson, teacher; and Murray Cox, WFAA farm director. CHANNEL 8 WFAA-TV e DALLAS Broadcasting October 28, 1957 • Page 51