Broadcasting Telecasting (Oct-Dec 1957)

ADVERTISERS & AGENCIES continued International Latex Assigns Radio-Tv Functions to Agency International Latex Corp., New York, last week announced it has assigned its radio and tv activities, with the exception of its C&C Tv Films Inc. barter arrangement, to its advertising agency, Reach, McClinton & Co., New York. Under the new arrangement, the agency will produce all commercials for Latex. In the past, a special unit of the company produced the commercials. Latex will continue to handle all other details pertaining to its barter transaction with C&C Tv Films. The contract provides for Latex to pay C&C Tv $4 million per year for five years in return for 10 spot announcements per day in the top 100 tv markets. C&C Tv provides stations with the RKO library of feature films. A. B. Peterson, executive vice president of Latex, said the company is placing "approximately 5,800 spots per week on tv stations throughout the country," adding the barter arrangement has been "an outstanding success and we intend to continue and strengthen it wherever possible." Reach, McClinton & Co. announced the appointment of two staff members for Latex radio-tv activity. They are Betty Jane Kidd, formerly director of film copy for Latex, who has been named to the agency's copy staff in a supervisory capacity, and James Carmichael, previously with Cunningham & Walsh, J. Walter Thompson Co. and The Biow Co., who has been appointed art director. FTC, AFA Officials Open 'Get-Acquainted' Series Officials of the Federal Trade Commission and the Advertising Federation of America opened a series of get-acquainted sessions Wednesday evening with dinner at the Mayflower Hotel in Washington. According to the AFA, initiator of the project, its purpose is to give both sides a clearer understanding of the other's functions. For the FTC, Chairman John W. Gwynne told conferees, "We welcome any practical, down-to-earth system of cooperation with the advertising industry that seeks to improve the character of advertising." He named as targets for industry-government action such practices as fictitious pricing, bait advertising and exaggerated, untruthful drug claims. Robert M. Feemster, chairman of AFA and chairman of the executive committee, Dow Jones & Co., referred to AFA's "truth in advertising" movement some years ago and assured the group of the organization's continuing interest in the subject. He also asserted, "AFA is dedicated to help preserve advertising's freedom to inform and to sell, commensurate with good taste and honesty." Allen Urges Training in Radio Steve Allen, star of NBC-TV's The Steve Allen Show, predicted the eventual disappearance of comedians from entertainment unless the networks use their radio stations to provide a "farm system" which would "provide a fertile field for new comics to breed, bloom and develop a polish," Mr. Allen addressed 350 advertising and broadcasting guests at the 16th annual luncheon of The Pulse Inc. in New York last Wednesday. He explained that three or four years on radio, away from the pressure of ratings and television, would be a profitable proving ground for young writers and comedians. AFA Panel Sessions to Discuss Better Advertising, Marketing "How to Make Advertising and Marketing More Effective" will be the theme of the third annual conference of the Advertising Research Foundation at the Plaza Hotel in New York Nov. 14. Included in the six panel workshop sessions will be "What We Need to Know About Radio," and "Millstones, Milestones and Maelstroms in Tv." Arthur A. Porter, vice president, J. Walter Thompson Co., will conduct the radio panel in which three advertising executives will discuss "What the Advertiser Wants to Know About Radio," "Agency Problems in Radio Usage" and "What Facts Does Radio Need to Help Its Clients." The tv workshop, to be headed by Dr. E. L. Deckinger, vice president and director of media, Grey Adv., will concern a critical examination of today's television from a research point of view. Panel members are Bernard Sherak, assistant director of research, Kenyon & Eckhardt; Jay Eliasberg, director of research, CBS-TV; W. M. Weilbacher, media analyst, Dancer-Fitzgerald-Sample, and H. E. McDonald, director of research, Fitzgerald Adv. Following the morning discussions will be a luncheon and an afternoon address by Ben Gedalecia, vice president and director of research, BBDO, who will speak on a two-year research project of his agency, covering a national study, panel surveys and a series of tv and print media studies. UN Radio Okays Local Sponsors For the first time in its history, United Nations Radio has granted permission to a network for sale of UN broadcasts by network-affiliated local stations, provided the advertisers are of an institutional type [Closed Circuit, Oct. 21]. UN Radio and MBS announced last week that United Nations Review will be carried on MBS each weekday, 9:05-15 p.m., available for local sponsorship. In the past, UN Radio has permitted a limited number of major market stations to sponsor its recorded programs but the policy did not extend to markets throughout the country. Ingalls Opens L. A. Agency Fred Ingalls, formerly an account executive with Stiller, Rouse & Hunt, Beverly Hills, has opened his own agency at 3719 Wilshire Blvd., Los Angeles. The telephone number is Dunkirk 2-7453. Mr. Ingalls, who joined SR&H in 1954, has been in the advertising field since 1938. He has served in executive capacities with Lee Ringer & Assoc., Brisacher, Wheeler & Staff, San Francisco and the Ellsworth Ross Agency, Los Angeles. AWARDS 22 Network Tv Awards Presented By 5,000 Northwest Tv Students Twenty-two network television shows and performers have been selected for Stella Awards of 1957 by students of the Northwest Schools, Portland, Ore. Results, announced by William Sawyer, director of Northwest Schools, are based on balloting of 4,956 students in 48 states. Winners and categories: Robert Young, Father Knows Best (NBC), best family situation; Ed Sullivan, Ed Sullivan Show (CBS), most engaging master of ceremonies; Playhouse 90 (CBS), best hour or more dramatic program; Alfred Hitchcock Theatre (CBS), best half-hour dramatic program; Jack Webb, Dragnet (NBC), best personal dramatic program; Clint Walker, Cheyenne (ABC), best western dramatic program; Richard Greene, Robinhood (CBS), best adventure program; Lucille Ball, / Love Lucy (CBS), best situation comedy program; Red Skelton, Red Skelton Show (CBS), best comedian; Perry ■ Como, Perry Como Show (NBC), best variety entertainment; Lawrence Welk, Lawrence Welk Show (ABC), best musical program; Cavalcade of Sports (NBC), best sports program; Hal March, $64,000 Question (CBS), best quiz or participation program; Edward R. Murrow, Person to Person (CBS), best public affairs program; Walter Kronkite, You Are There and Air Power (both CBS), best documentary program; Eric Severeid, CBS World News Roundup, best news-special events program; Disneyland (ABC), best children's program; Law I rence Welk, Lawrence Welk show (ABC), best talent show; Garry Moore, I've Got a I Secret (CBS), best panel program; Tennes 1 see Ernie Ford, Tennessee Ernie Ford Show 1 (NBC), best daytime program; Art Link I letter, House Party (CBS) and People Are I Funny (NBC), best master of ceremonies; ] Lawrence Welk, Lawrence Welk Program ] (ABC), most original and intersting com I mercials. AWARD SHORTS Storer Broadcasting Co.'s trade paper ads 1 received first award at fifth annual Art Di 1 rectors' Club of Greater Miami Oct. 5, in J full page or more, two colors or more cate 1 gory. Another series, black and white, full I page or more category, received honorable 1 mention. Grant Adv. Inc., Miami, won four firsts and six honorable mentions in local Art Directors Club fifth annual exhibition of advertising and editorial art. WCBS-TV New York and New York U. have received Good Citizenship citation | from Sons of American Revolution for their , educational public affairs 26-week series Our Nation's Roots, which ended Oct. 5. WCCO Minneapolis-St. Paul received Cer J tificate of Appreciation from local chapter of Red Cross for its "Operation Good 1 Neighbor" project. Project, fund-raising I drive, reportedly brought in $50,000 for Red J Cross flood and tornado relief in stricken 1 areas of Minnesota and North Dakota. Page 52 • October 28, 1957 Broadcasting