Broadcasting Telecasting (Oct-Dec 1957)

TRADE ASSNS. continued WISCONSIN broadcasters greeted Sen. William Proxmire (D-Wis.) at the state association meeting last Tuesday. L to r: Hugh Boice, WEMP Milwaukee, re-elected president; George Comte, WTMJ-AM-TV Milwaukee; Sen. Proxmire; Mig Figi. WAUX Waukesha, re-elected treasurer of WBA, and Ben Hovel, WKOW Madison. Laws Should Govern Conduct Of Licensee — Proxmire to WBA FCC should have congressional guidance in the form of law to set standards of conduct governing applications for broadcast permits, Sen. William Proxmire (D-Wis.) said Tuesday in an address to Wisconsin Broadcasters Assn., meeting at the Plankinton Hotel, Milwaukee. Sen. Proxmire said arbitrary power in such cases should not rest in the FCC and that Congress should set standards to avoid manipulation by powerful political connections. Hugh Boice, WEMP Milwaukee, was reelected WBA president. Other officers reelected were Paul Skinner, WHBL Sheboygan, vice president; Carl V. Kolata, WTTN Watertown, secretary, and Mig Figi, WAUX Waukesha, treasurer. George T. Frechette, WSAU-AM-TV Wausau, was elected new director. WBA adopted a resolution stating BMI, ASCAP and SESAC have never exerted any pressure on Wisconsin broadcasters regarding programming or selection of music. It added that broadcasters would be best served by continuation of the competitive music-licensing policy now prevailing. The association adopted a resolution calling for a $500 cash scholarship award plus two to three months employment at a station prior to the senior year of the winning contestant. The award will be made to a junior for application during his senior collegiate year. N. C. Broadcasters to Meet Soon at Winston-Salem The North Carolina Assn. of Broadcasters will hold its fall meeting at the Robert E. Lee Hotel in Winston-Salem Thursday and Friday, Oct. 31 -Nov. 1. The session will feature a Thursday luncheon speech by North Carolina Gov. Luther Hodges reporting on his recent trip to New York, where he promoted state industry development, panel discussions on programming and radio sales and a talk on television. John Comas, WSJS Winston-Salem, will moderate the Thursday morning panel on programming. The panel is composed of Bill Kaland, program director of Westinghouse Broadcasting Co.; Elmo Ellis, program director of WSB radio, Atlanta, Ga.; Earl Gluck, WSOC Charlotte, and Ranny Daly, WAIR Winston-Salem. The Thursday afternoon panel on radio sales, moderated by Harry Shaw, WSJS, will consist of Gus Youngsted, WPTS Raleigh; James Hagen, WWNC Asheville; Jack Hankins, WELS Kinston, and Ken Fry, WHCC Waynesville. Charles Tower, NARTB employe relations manager, also will speak Thursday afternoon. A television session Friday morning will feature a talk by W. B. Colvin, director of station relations, Television Bureau of Advertising, New York City. A business session and election of officers will follow. Edmond Smith, WIRC Hickory, is president. Radio Best for Many Products, Sweeney Tells Richmond Admen Radio Advertising Bureau President Kevin B. Sweeney Wednesday hit the "hackneyed concept" that any product can be sold equally well via all media and minced few words in declaring that radio is the primary advertising medium "for large numbers of products which radio can best serve." Speaking before the Advertising Club of Richmond, Mr. Sweeney noted that "radio is being chosen increasingly as the medium upon which advertisers .will build. Radio will get the biggest share of many brands' budgets while other media — primarily newspapers and tv — will be added to da those spscial jobs which they do best." Radio, Mr. Sweeney contended, is "no longer a supplementary medium." For some products requiring 100% national distribution, "it is only a matter of years before radio emerges as the medium." Mr. Sweeney also predicted that 1957 radio advertising volume will be 10% higher than that reported for 1956 and that 1958 will reflect even a greater margin. 'New Look' at Canon Sought A panel representing the Connecticut Council on Freedom of Information asked the annual meeting of the Connecticut State Bar Assn., gathered in Hartford last week, to take "a new look at Canon 35" and to modify current restrictions on microphones and cameras in the courtrooms. Broadcasters on the panel are Daniel W. Kops, WAVZ New Haven; Charles Bell, WHAY New Britain, and Charles Norwood, WHCT Hartford. Texas Broadcasters Name Danbom to Succeed Morris M. E. Danbom, KTBB Tyler, was elected president of Texas Assn. of Broadcasters at its Oct. 20-21 meeting in Dallas. He succeeds Dave Morris, KNUZ Houston, who presided at the meeting, attended by 202 delegates. Other officers elected were Al Johnson, KENS San Antonio, vice president, and Joe Leonard Jr., KGAF Gainesville, secretary-treasurer. William Z. Roberts, KRLD Dallas, was chairman of the arrangements committee. Phillips Petroleum Co., Bartlesville, Okla., was given a TAB merit award for its campaign in Amarillo, Tex. The campaign included 8,715 consecutive placements. Farr's Super Market, Lubbock, received an award for 20 years of advertising. Superior Dairies of Austin, and Blackburn Bros, department store were awarded citations for their use of radio. Bryan Houston, board chairman of the New York agency bearing his name, moderated an agency panel that included Jack Pitluk of Pitluk Adv. Agency, San Antonio; Ted Nelson, Homes & Assoc., Fort Worth; Eddie Baird, Tracy-Locke Co., Dallas, and Albert Couchman, Couchman Adv., Dallas. The panel discussed advantages of single and multiple rate cards; merchandising; standardized forms for basic information; Nov. 1 and May 1 as effective dates for rate increases, with six-month protection given; 2% cash discount to promote faster client payment; quarterly meetings on stationagency problems under guidance of a TAB agency relations committee. Other speakers included Carl Haverlin, president of BMI; Mr. Houston, who addressed the luncheon (see page 39), and Robert Hurleigh, MBS director of Washington operations, who reviewed radio's resurgence. Seven-Up's Wells to Address Broadcasters Promotion Assn. Principal speaker at the second annual Broadcasters Promotion Assn. conventionseminar at the Sheraton Hotel, Chicago, Friday and Saturday [Trade Assns., Oct. 21], will be Ben H. Wells, vice president in charge of sales and advertising, the SevenUp Co., St. Louis, according to Ell Henry, BPA convention chairman and director of advertising and press information for ABC in Chicago. Mr. Wells will address the estimated 400 delegates on "Gearing Advertising to Total Marketing" at a noon luncheon Friday. At the same time David E. Partridge, BPA president and advertising sales promotion manager, Westinghouse Broadcasting Co,, announced the panel members who will discuss sales presentations at the Friday 4 p.m. session. Charles Wilson, advertisingsales promotion manager, WGN-AM-TV Chicago, will moderate. Panel members will be Tom March, sales promotion and merchandising director, WWCA Gary, Ind.; Harry Wilbur, sales promotion director, WBBM Chicago, and Richard Hodgeson, editorial director, Advertising Requirements, Chicago. This session is one of five seminars, four of which were announced previously. Page 60 • October 28, 1957 Broadcasting