Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000489
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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THIS ISN'T WHAT YOU THINK HARRINGTON, RIGHTER & PARSONS, Inc. NEW YORK • CHICAGO SAN FRANCISCO • ATLANTA • BOSTON This "S.R.O." stands for what we give our stations listed below —"Specialized Representation Only". The uniqueness of each market— the individual character of each station — the particular kind of job the station delivers for a particular sponsor — that's where Harrington, Righter and Parsons concentrates manpower, time, skills and imagination. And — since a specialized, tailor-made job takes more of these than mass-produced run-of-the-mill representation — we focus our energies by — /. Restricting ourselves to the television medium 2. Representing a limited list of outstanding stations 3. Work ing for quality television stations that appreciate what specialized representat'n" cav do for them. This is a simple, sound line of reasoning — and it works. By delivering most to the few, Harrington, Righter and Parsons today serves a group of eminent television stations. Perhaps other stations who share this same point of view would like to know more of the story. television — the only medium we serve WCDA-B-C ilbany WABT Birmingham WBEN-TV Buffalo WJRT Flint WFMY-TV Greensboro/ W inston-Salem WTPA Harrisburg WTIC-TV Hartford WDAF-TV Kansas City WHAS-TV Louisville WTMJ -TV Milwaukee WMTW Mt. Washingto WRVA-TV Richmond WSYR-T V Syracuse Broadcasting October 28, 1957 • Page 67