Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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gentlemen prefer sports in Milwaukee It used to be blondes, but WEMP has changed all that! The male population hereabouts is devoted to the Milwaukee Braves, the Green Bay Packers and the University of Wisconsin. They get play-by-play sports year round on WEMP with the Voice of the Braves, Earl Gillespie, at the microphoneThat means you stand a good chance of reaching most of Milwaukee's breadwinners with your message on WEMP . . . and at an unusually low cost per thousand. KEY ENTERTAINMENT STATION SPORTS: Live Play-by-play Milwaukee Braves Baseball; U. of Wisconsin Football and Basketball; Green Bay Packer Football; special sports events, I 11 sportscasts daily.' BIG 7 RADIO PERSONALITIES: Records round the clock . . . 2i hours a day, seven days a week ... 32 NEWSCASTS DAILY: Gathered and edited by 6-man WEMP news department. from VP news mire, UP sporis\ wire, 2 mobile units, special state correspondents, U. S. Weather wire, Police and Fire Dept. radio, regular daily telephone contacts, i represented wherever you live by Headley-Reed pkotogra-phy Niles Lauritzer i October 28, 1957 • Page 71