Broadcasting Telecasting (Oct-Dec 1957)

Yes ... be wise! When you buy television in the great Golden Spread, use Channel 4-Sight. Over 100,000 TV sets Nearly $200,000,000 in Retail Sales Power: Visual 100 KW Aural 50 KW Antenna Height 833' above the ground KGNC-TV CHANNEL 4 AMARILLO, TEXAS _ CONTACT ANY KATZ MAN STATIONS CONTINUED the two jury sessions. A panel of 300 might have produced finer breakdowns, say 55-45. but the 10-member group has provided the desired information." WFIL is delighted with its idea. A third panel will be convened in about a month. Meanwhile, the station is splitting its music 50-50 pops and standards. "The disc jockeys love it," Mr. Steck said. Favorites of Tuesday's panel were: "'Diane," Sammy Kaye, with a 9.0 rating out of a possible 10; "All the Way," Frank Sinatra, 8.9; three with 8.8— "I'll Remember Today," Patty Page; "Arrivederci Roma," Norman Luboff Choir; "Always," Sammy Kaye; "Ivy Rose," Perry Como. 8.7; "1 Wonder Who's Kissing Her Now," Tommy Dorsey, 8.6; two with 8.4 — "It's Easy to Remember," Perry Como; "These Foolish Things," Frank Sinatra; two with 8.2 — "Moonlight Becomes You," Stanley Black; "Take a Trip to Memory Lane," Ray Charles Singers; three with 8.1 — "Star of Love," Jo Stafford; "Serenade in Blue," Jack Pleis Orchestra; "Melody D' Amour," Ames Brothers. W!CU (TV) Power Boost Near Construction of a new tower and installation of new equipment, which will boost the power of WICU (TV) Erie, Pa., from 30 kw to 316 kw, is almost complete, according to a report from the station last week. With an air date planned for around Thanksgiving Day, the ch. 12, NBC-affiliated station already has completed its 492-foot tower and was scheduled last week to install its antenna. The transmitter building is expected to be ready for installation of new equipment on or near Nov. 1 . Stubblefleld Warns Tax Edict Will Hurt Station Sale Prices A station broker warned last week that an Internal Revenue Service ruling against tax write-offs for network affiliation contracts would depress station prices. William T. Stubblefleld, of Hamilton, Stubblefleld, Twining & Assoc., said the IRS ruling was of "gravest concern" to broadcasters. The IRS decree was issued last August after Westinghouse Broadcasting Co. sought to write off, over five years, a value of $5 million which it ascribed to the NBC-TV affiliation it acquired with WPTZ (TV) Philadelphia in 1953. The revenue service asserted that the affiliation contract was an intangible asset of unlimited life and hence not depreciable [Lead Story, Aug. 26]. "None of us would doubt the value of a network contract," Mr. Stubblefleld said last week. "We can state first-hand of television operations that have dropped one-half in value upon the receipt of notice of disaffiliation from a network. "It occurs to us, therefore, that this present approach by the government is based on something less than knowledgeable facts about our industry and industry practices." If the ruling stands, he said, it could affect the prices of both large and small stations. Mr. Stubblefleld made his remarks at a joint meeting of the Mississippi Broadcasters Assn. and the U. of Mississippi School of Business Administration at Oxford. Miss. TWO towers set off the finished home of KCMO-AM-FM-TV Kansas City. The KCMO Broadcasting House, incorporating a new three-story addition to facilities already in use, was dedicated at ceremonies Oct. 11. The stations held a reception and banquet for more than 500 business and civic leaders and delegates to the NARTB regional meeting then taking place in Kansas City. The host group included Fred Bohen, president of Meredith Publishing Co., owner of the stations; E. T. Meredith, vice president-general manager, Meredith Publishing; Karyl Van, also a Meredith vice president; Payson Hall, Meredith radio-tv director, and Al Larson, assistant to the radio-tv director. Guests included Harold Fellows, president and chairman of NARTB; William A. Schudt Jr., vice president in charge of station relations, CBS Radio Network, and William B. Lodge, CBS-TV vice president. Page 78 • October 28, 1957 Broadcasting