Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000511
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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BATON R0U6E.. America s great new industrial empire ! No. 2 of a series / BATON ROUGE CROWN ZELLERBACH CORP. W. R. GRACE & CO. (polyethylene) U. S. RUBBER CO. FOSTER GRANT CO., INC. KAN JAX CHEMICAL CO. STAUFFER CHEMICAL CO. IDEAL CEMENT CO. KAISER ALUMINUM & CHEM. CO. ESSO STANDARD OIL CO. ETHYL CORP. ALLIED CHEMICAL & DYE CORP. COPOLYMER CORP. DOW CHEMICAL CO. WYANDOTTE CHEMICALS CORP. ORMET METALS CORP. KAISER ALUMINUM NATIONAL SUGAR REFINING CO. RIVERLANDS — WEBB & KNAPP. INC. E. I. du PONT de NEMOURS Si: for example • • • €SSO Standard Oil's Baton Rouge Refinery is America's Largest 7000 employes share a $45,000,000 payroll at Esso's gigantic refinery in Baton Rouge. The plant site, including 2 tank farms, covers 2300 acres! Many of the greatest names in American industry have invested hundreds of millions for plants in this "empire area" and others are moving in . . . with $254,800,000 for additional plants already scheduled. Effective Buying Income per family in Baton Rouge is $6,303 — far above the national average. Payrolls are at an all time high! Spend more — where there's more to spend 'Down on the levee' today means 'millions'. A great petroleum, industrial, and petrochemical empire is booming on the banks of the Mississippi. Here is the fastest growing industrial area in America! Cash registers are singing in Baton Rouge, because there is ready money to buy all of the varied products of America's advertisers! WBRZ-TV is the key to more sales at lower cost because . . . Only-ygy;Sunshine reaches more homes in this BILLION DOLLAR MARKET!" WBRZ 2 BATON ROUGE, LOUISIANA Tower: lOOl ft. Power: 100,000 watts NBC-ABC Represented by Hollingbery Broadcasting October 28, 1957 Page 89