Broadcasting Telecasting (Oct-Dec 1957)

FILM Bonanza for Hollywood Seen By 1963, Photographers Told The demands of free tv, pay tv and theatres for filmed programs will create a bonanza for Hollywood by 1963, according to the research committee of International Photographers Local 659 of IATSE. Reporting on a survey of motion picture production and its future outlook, the committee anticipates "that by 1963 the post-'48 films as well as the pre-'48 films will have been exhausted. Therefore, it can be presumed that by that year all kinds of films will be made to service the large and small stations which have learned and which openly admit that without feature films they could not keep the stations on the air." Calling pay tv "inevitable," the committee predicts that it "will get into high gear within three to five years" and that once the experimental period is over the scope of pay tv "is beyond imagination." Meanwhile, the committee feels that the production of hour and half-hour filmed shows for television "will continue for many years to come and possibly increase in time." Increased production of tv commercials and "a trend of all commercials being done on the West Coast" also are noted by the photographers' research committee. "With advertising account executives properly received and treated by employers, and particularly by technicians, this business will continue to great proportions," the report states, adding the belief that the major motion picture studios will eventually get more and more of this business. As to the theatre audience, the committee found evidence that it "will continue at least at its present level and possibly increase with population" in this country. But the report urges American producing companies to evaluate the eventual effect that free tv will have on all foreign revenues and presently on those from England and Canada. Bishop Sheen Retired for Now, But Tv Kinescope Available The Most Rev. Fulton J. Sheen reported last week he has retired temporarily from a regular series on television but said kinescopes of his former programs (carried on ABC-TV and the DuMont Television Network) will be made available to stations requesting them. More than 20 tv stations have signed for the kinescopes to date. A spokesman for the Society for the Propagation of the Faith, of which Bishop Sheen is director, said the society has the rights to the tv series. He said stations may buy the programs for either sustaining or sponsored telecast. Funds from such sales, he said, are turned over to the society, which supports Catholic missionary efforts on a world-wide basis. Bishop Sheen said his temporary retirement from tv was dictated by "spiritual considerations." TAXES Your energies to a useless degree to search for any better TV buy than KJEO-TV, the consistent 1 station in Fresno and the great San Joaquin Valley. Call your Branham man tor the complete KJEO-TV story. We guarantee you'll save your energies and get more for your money on KJEO-TV, Fresno. ACT TODAY! Page 98 • October 28, 1957 Anime Says Its New Process Reduces Animation Costs 50% Anime Inc., New York, newly-formed radio-tv producing organization, last week reported a new film animation process which it claims can reduce costs as much as 50% below those for standard animation. The process was developed by Cinemation Ltd., Toronto, which has assigned Anime exclusive rights in the U. S., according to Josh Meyer, Anime president. The process, he said, is being used by Anime on two forms of animation — a "Class A" form, which approaches full animation and is utilized in producing tv film commercials for Anime clients, including the Television Bureau of Advertising and Amitone, and a "Class B" form (limited animation), which Anime has implemented in producing a series of 2 Vi -minute film cartoons. Mitch Leigh, executive producer of Anime. explained the cartoons are designed for use on tv disc jockey record shows and will illustrate popular tunes of the day. He said samples of the cartoons have been sent to program directors of 315 tv stations. He reported that a 15-minute popular record program, using the animated cartoons, was tested over a period of several weeks on CBLT-TV Toronto. Reiner Elected to V.P. by TPA Manny Reiner, head of foreign operations for Television Programs of America, has been elected a vice president, it was announced last week by Milton A. Gordon, president of the firm. Mr. Gordon said that since Mr. Reiner joined TPA in July 1956, foreign activities have increased from three foreign sales offices to fourteen, including bureaus in Japan, Europe, Hawaii, Canada and throughout Latin America. Before joining TPA, Mr. Reiner was with various film companies, among them Warner Bros., MGM, Monogram Pictures, David O. Selznick and Samuel Goldwyn. FILM CLIPS Screen Gems reports sale of its new halfhour tv film series, Casey Jones, to Casey Jones Potato Chips Co., Columbus, Ohio, for showing on WTVN (TV) Columbus starting Oct. 29. Recent sales on series to local Dr. Pepper bottlers in Tulsa and Oklahoma City for presentation in ihese cities, also reported, raising total markets sold to 90. Television Programs of America reports that tv ch. 9. Lima, Peru, which is scheduled to go on air in March 1958, has bought eight TPA series each dubbed in Spanish. Programs are The New Adventures of Charlie Chan, Fury, Ramar of the Jungle, The Count of Monte Cristo, Stage 7, Mystery Is My Business, Lassie and The Lone Ranger. Broadcasting REINER