Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

WG R -TV ABC AFFILIATE CHANNEL 2 Peters, Griffin, Woodward, Inc. REPRESENTATIVES -a Gas with more power's for me!" Commercials on WGN-TV have a way of getting results — because WGN-TV programming keeps folks wide-awake, interested — and watching. For proof, let our specialists fill you in on some surprising WGN-TV case histories and discuss your sales problems. Put "GEE!" in your Chicago sales with Channels \ Chicago PEOPLE A WEEKLY REPORT OF FATES AND FORTUNES ADVERTISERS & AGENCIES Charles J. Zeiler, executive vice president and radio-tv director, Guenther-Bradford & Co., Chicago, elected president. Mr. Zeiler has been with Guenther-Bradford for past 12 years. He succeeds S. A. Peterson who died last January. ■< Wilfred Guenther, executive, Guenther, Brown, Berne, Calkin and Witherbury Adv. Inc., Cincinnati, to Beeson-Reichert Inc., Toledo, both Ohio, executive stuff. Elected to B-R ■* ' plans board, Mr. Guenther will take part in planning and execution of advertising for all agency accounts. L. Davis Jones, vice president in charge of Philadelphia Service for N. W. Ayer & Son, transferred to executive service duties for entire agency. Robert F. Kurtz, with agency since 1946 in production department, plansmerchandising and for five years in Philadelphia Service, elected vice president, assuming Mr, Jones' former responsibilities. Donald E. Jordan, copy supervisor, Lennen & Newell, to Bryan Houston, N. Y., as vice president and director of creative services. He also will serve on plans board. Norman A. Fox, copy staff, MacFarland, Aveyard & Co., Chicago, named vice president and creative director. < A. Burke Crotty, executive television producer in radio-tv department, of Ellington & Co., N. Y., since 1950, elected vice president in charge of radio-tv. Harold B. Rorke, advertising specialist on Swift & Co.'s canned and other foods, McCann-Erickson, Chicago, to Keyes, Madden & Jones as account executive and member of new agency's plans board, effective Nov. 1. He will headquarter in Chicago. Alan Poltasch, formerly with ABC and before that production manager of WFAATV Dallas, to Kenyon & Eckhardt, N. Y., as international account executive. F. Mullins, previously with J. Walter Thompson Co., N. Y., to Needham, Louis & Brorby Inc., Chicago, account executive staff. Lee Rosene, midwestern regional sales manager, Max Factor & Co., Chicago, named director of U. S. sales, headquartering in Hollywood. John Camp promoted from assistant product advertising manager to product advertising manager for cheese products at Kraft Foods Co., Chicago. He succeeds Robert Davis, appointed general advertising manager. U, B. (Ray) Shockley, corn goods product sales manager, Quaker Oats Co., Chicago, named Flako products sales manager, succeeding David H. Burke, resigned. Bennett O. Stalvey, sales promotion manager, Encyclopaedia Britannica, Chicago, to Fairmont Foods Co., Omaha. Neb., as advertising manager. Doris Majeska, formerly production associate, Galahad Productions, to Cohen & Aleshire, N. Y., as business manager and assistant to radio-tv director. Ralph Wemhoener, advertising department, Stix, Baer & Fuller Co., St. Louis, Mo., to Frank Block Assoc., same city, as assistant copy chief. Jan Victor, radio-tv product publicist for Amana Refrigeration Inc. and other companies, to Maytag Co. in that capacity, which includes placement of products as prizes on give-away programs as major activity. Joan Lambert Aiken, copy chief and public relations director, Bauer & Tripp, Philadelphia, to Gray & Rogers, same city, public relations department. George G. Hoffman, 50, media buyer for Young & Rubicam. N. Y., died Oct. 8. FILM Milton P. Kayle, general counsel for Television Programs of America, N. Y., elected secretary of company. NETWORKS Willard Johannsen, formerly publisher of Cedric Foster, commentator-newscaster. Electrical Dealer magazine, and Thomas MBS Boston, transferred to Washington. ALLIED. I ways has the BROADCAST TUBES you need IMMEDIATE DELIVERY ON RCA 833A ( allied is the world's largest supnlier of power and special-purpose tubes for broadcast station use Look to us for immediate expert shipment from the world s largest stocks of electronic supplies. See your allied 404-page 1958 Buying Guide for station equipment and supplies. Get what you want when you want it. Catalog copies are available on request. ALLIED RADIO 100 N. Western Ave., Chicago 80, HI. Phone: H Ay market 1-6800 Page 106 • October 28, 1957 Broadcasting