Broadcasting Telecasting (Oct-Dec 1957)

I get something good out of Ad Age every week . . says ROBERT F. G. COPELAND Assistant General Sales Manager Edsel Division, Ford Motor Company ROBERT F. G. COPELAND Mr. Copeland joined the Ford Motor Company in 1948, following more than 30 years of editorial and advertising experience. He entered the newspaper field at fourteen as office boy for the Indiana Daily Times, and later worked in the editorial departments of a dozen papers in a variety of cities. His first association with the automobile industry came in 1927, when he was named automobile editor of The Chicago HeraldExaminer. In 1935, Mr. Copeland went into the agency business with Arthur Kudner. After ten years as manager of the Kudner office in Detroit, he accepted a similar assignment with Batten, Barton, Durstine & Osborn. Since becoming part of the Ford organization, Mr. Copeland has held several key advertising and sales promotion positions. In his present post, he is responsible for all advertising, sales promotion and training activities of the Edsel Division. A former director of the Advertising Federation of America and a past president of the Adcraft Club of Detroit, Mr. Copeland also is a golf enthusiast. Sports journals please copy, he has made a hole-in-one. J Year (52 issues) $3 Whether its up-to-date news of the advertising world, clear-cut reports of marketing developments, or sharp analyses of trends, most of the executives who are important to you get something good out of Advertising Age every week. More and more, those who influence, as well as those who activate, major broadcast decisions look to Ad Age for the current advertising-marketing picture. At the Ford Motor Company, for example, broadcast has played an important part in introducing the new Edsel. Initial radio and television spots alone were scheduled on more than 300 stations. Total advertising estimates for the Edsel range from $12,000,000 to $16,000,000 for the first model year. Every week, 37 paid-subscription copies of Ad Age get intensive readership by Ford executives with marketing responsibilities. Further, Foote, Cone & Belding (Edsel's agency) is blanketed with 178 paid-subscription copies, and Kenyon & Eckhardt, which handles Ford institutional advertising and placed Edsel's initial radio-tv spots, subscribes to 139 copies. Add to this AA's more than 39,000 paid circulation, its tremendous penetration of advertising with a weekly paid circulation currently reaching over 11,000 agency people alone, its intense readership by top executives in national advertising companies, its unmatched total readership of over 145,000 — and you'll recognize in Advertising Age a most influential medium for swinging broadcast decisions your way. 2 00 EAST ILLINOIS STREET • CHICAGO 11, ILLINOIS 480 LEXINGTON AVENUE • NEW YORK 17, NEW YORK Broadcasting October 28, 1957 • Page 123