Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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NOTICE TO EDITORS — This advertisement currently appears in leading national magazines. For more than 30 years, Metropolitan Life has sponsored similar messages on national health and safety. Because of public interest in the subject matter of these advertisements, Metropolitan offers all news editors (including radio news editors), free use of the text of each advertisement in this series. The text may be used in regular health features, health columns or health reports with or without credit to Metropolitan. The Company gladly makes this material available to editors as one phase of its public-service advertising in behalf of the nation's health and safety. How to help your child have a better school year t ( Good-bye, Mom ..." Mothers will hear this familiar farewell daily during the school months ahead when 38 million children leave for their classrooms. Among these boys and girls there will be 4 million youngsters entering school for the first time. Is there anything you can do to help your child get the best possible start in school? Yes, there is. You can take him to your family doctor now . . . before school opens . . . for a thorough medical check-up. Although your child may seem to be in tiptop physical condition, he could have some totally unexpected impairment. For example, slight defects in seeing and hearing can handicap a child in his studies and other school activities or cause unnecessary absences. Therefore, eyes and ears should be examined so that corrective measures may be taken if they are necessary. You may also find your doctor's advice helpful in improving your child's general health. Is there room for improvement in his diet? Are his habits of play, sleep and exercise all right? Parents should remember that poor health habits can lead to physical and emotional troubles and the sooner they are corrected, the better. Protection against certain health hazards is necessary when a child starts or returns to school. So be sure to have your child's immunization record reviewed . . . and appropriate steps taken to bring it up to date if necessary. If you are not certain about your child's protection against smallpox, diphtheria, whooping cough, tetanus and polio, now is the time to see your doctor. It is most important to obtain his professional assistance so you can comply with the school's requirements regarding vaccinations and inoculations. Teen-age boys and girls, as well as younger children, benefit from regular pre-school check-ups. Physical adjustments, weight variations and emotional upsets — all these and similar problems are matters which parents may not understand too well. So why not get your doctor's help now? Advice based on sound medical knowledge may prevent or clear up many difficulties of the school years. Your child's visit to him can help assure healthy, happy school days. Metropolitan Life Insurance Company (A MUTUAL COMPANY) 1 Madison Avenue, New York 10, N. Y. Broadcasting October 28, 1957 • Page 125