Broadcasting Telecasting (Oct-Dec 1957)

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NOVEMBER 4, 1957 THIRTY-FIVE CENTS BROADCASTING THE B U S I N E S S W E E K L Y OF TELEVISION AND RADIO Frey opens advertising's Pandora's box, finds problems Moral: In cosmetics, you need tv to turn scents into sous Toll tv: Special cross-country report as the plot thickens Opinion: The package is the thing in video commercials Page 27 Page 40 Page 60 Page 112 S it down with your Petry Representative, as these distinguished men are doing, and get the full story . . . the true story of today's NIGHTTIME RADIO Radio Division EDWARD PETRY & CO., inc. The Original Station Representative New York • Chicago • Atlanta • Boston • Detroit • Los Angeles * San Francisco • St. Louis