Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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Based on N.C.S. No. 2 KRLD CBS Radio Dallas delivers More Listeners More Coverage than any other full-time station in the entire state of Texas . . • KRLD is the Only Full Time 50,000 Watt Station in Dallas -Ft. Worth Area KRLD does not share time and frequency with any other station. One station — one order means greater frequency discounts — full, accurate coverage at minimum cost. KRLD is centrally located in Texas' richest and most progressive area. Few natural barriers impede its full-time 50,000 Watt signal, giving you adequate coverage of the West and Southwest at a lower cost per 1,000 listeners. For the best buy, better buy KRLD. Check with a Branham man. KRLD Radio CBS The radio station of The Dallas Times Herald, owners and operators of KRLD-TV, telecasting with maximum power from the top of Texas' tallest tower. Herald Square, Dallas 2. The Branham Company, exclusive representatives. JOHN W. RUNYON Chairman of the Board CLYDE W. REMBERT President More Listeners More Coverage Less Cost per 1,000 COMBINED MAKE KRLD the biggest buy in the biggest market in the biggest state Page 4 • November 4, 1957 Broadcasting