Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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We wanted to know about Farm TV... -so we asked the highly regarded Research Division at the Meredith Publishing Company to make a survey for us — . . . and here are some highlights." Fred Ebener, WOW-TV Sales Manager Mai Hansen, WOW-TV Farm Director 3Z7( named WOW-TV Farm Director Mai Hansen their favorite TV Farm personality (the next farm personality was mentioned by only 5%). jipillllli^ i i i ' ■ wwiwmbmmimbmmmmmw • 90 %c of the farmers within an 80-mile radius of WOW-TV have TV sets • They depend on TV over newspapers in five of six major categories of farm news and information • 31 % of the farmers named WOW-TV as their favorite station (the next station was mentioned by only 17%) • Weather, News and Markets programs are a terrific buy. 35% of the farmers watch such programs regularly. This percentage was topped only by "I Love Lucy" and "December Bride". SURVEY BROCHURE — Get all the details write for your copy today! I FRANK P. FOGARTY, Vice President and General Manager FRED EBENER, Sales Manager IN OMAHA if's WOW and WOW-TV IN SYRACUSE if's WHEN and WHEN-TV IN PHOENIX if's KPHO and KPHO-TV IN KANSAS CITY if's KCMO and KCMO-TV represented by BLAIR-TV, Inc. represented by The KATZ Agency represented by The KATZ Agency represented by The KATZ Agency Meredith Stations are affiliated with Better Homes and Gardens and Successful Farming Magazines Page 6 • November 4, 1957 Broadcasting