Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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A time buyer is fortified against distraction in Miami. One station (WQAM) has 42.1%* of the radio audience The coming of fall suggests the time may not be far off when youll be in Miami. In person? Fine. Then you can hear for yourself without distraction why WQAM has made a dramatic runaway since the start of Storz Station programming a year ago. Coming via a time-buy? Hooper says it clearly: WQAM has more than 3y2 times the daytime audience of the next station. Latest Pulse, 9-county area Pulse and Trendex show WQAM on top. Don't let old, outdated figures divert you. Talk to Blair . . . or WQAM General Manager WQAM Jack Sandler. *Hooper, 7 a.m. -6 July-August, 1957 Monday-Saturday, . . . serving all of Southern Florida with 5,000 watts on 560 kc . . . and Radio #1 in MIAMI P WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City jgjj . REPRESENTED BY JOHN BLAIR it CO. ■ WTIX New Orleans |j| REPRESENTED BY ADAM YOUNG INC. * WQAM Miami fii REPRESENTED BY JOHN BLAIR & CO. Page 8 • November 4, 1957 Broadcasting