Broadcasting Telecasting (Oct-Dec 1957)

at deadline AFA Names Committee to Fight Untruthful Advertising Practices Advertising Federation of America has formed new committee to implement AFAFTC joint project to combat untruthful advertising practices, to be headed by Felix W. Coste, vice president of Coca-Cola Co., New York. Committee members reported Friday include: Wallace E. Barker, Stockton-WestBurkhardt Inc., Cincinnati; Lee H. Bristol, Bristol-Myers Co., New York; J. M. Brown, Glenn Adv., Ft. Worth, Tex.; H. K. Crowl, WAVI Dayton, Ohio; J. D. Danforth, BBDO, New York; Anthony Delorenzo, General Motors Corp., Detroit; James S. Fish, General Mills, Minneapolis; Richard D. Furber, Public Utilities Adv. Assn., Minneapolis; Mrs. Telma O'Brecht, Jam Handy Organization, Detroit; Ben Reichert, KVET Austin, Tex.; L. T. Sogard, L. T. Sogard Co., Indianapolis; Robert G. Stolz, Brown Shoe Co., St. Louis; Curtin Taulbee, Taulbee Adv., San Angelo, Tex.; Ed Weber, Southwestern Public Service Co., Amarillo, Tex.; Rex Webster, Craig & Webster, Lubbock, Tex.; William G. Werner, Procter & Gamble, Cincinnati, and Jeannette Wiggs, Munsingwear Inc., Minneapolis. Meade Becomes CBS Inc. V.P. Election of Everard Kidder Meade Jr., for past two years with public relations firm of Earl Newsom & Co., New York, as CBS Inc. vice president for information services being announced today (Mon.) by president Frank Stanton, effective immediately. Mr. Meade is former vice president of Colonial Williamsburg, graduate of U. S. Military Academy, and was combat field officer in World War II. After war he was with first Hoover Commission and later on staff of secretary of defense. He was special assistant to undersecretary of state from 1950-1953. CBS Radio Affiliates Agenda Set Advance registration for the CBS Radio Affiliates Assn. fourth annual convention in New York Thursday and Friday indicates all-time record in affiliates attendance, according to John M. Rivers, WCSC Charleston, S. C, chairman of association's board of directors. Board will hold pre-convention ! meeting Wednesday to seat three new members—Harold Danforth, WDBO Orlando, Fla., who replaces Mr. Rivers, Dist. 4; Joseph M. Higgins, WTHI Terre Haute, Ind., who succeeds Vice Chairman Charles C. Caley, Dist. 6, and Hoyt B. Wooten, WREC Memphis, who replaces F. C. Sowell, WLAC Nashville, Dist. 5. The board also will elect three new directors-at-large and subsequently elect officers for coming year. Mr. Rivers, present chairman, then will succeed Kenyon Brown, KWFT Wichita Falls, Tex., as ex-officio member of board. Broadcasting Former Applicant Asks FCC: Reopen St. Louis Ch. 1 1 Case St. Louis Amusement Co., area theatre owner and one-time applicant for St. Louis ch. 11, urged FCC to reopen whole St. Louis ch. 1 1 package, including revoking of Commission grant for CBS to buy ch. 4 KWK-TV St. Louis and to turn over its ch. 1 1 permit to three unsuccessful applicants [Government, Oct. 28]. Firm said CBS acted in "unlawful combination with others" in arrangement which saw network pay $4 million for ch. 4 facilities and turn loose its ch. 1 1 permit to 220 Television Inc., one of other three remaining applicants. 220 Television has agreement with other two applicants (St. Louis Telecasting Co. and Broadcast House Inc.) to share ownership of ch. 1 1 outlet. St. Louis Amusement Co. fought inclusion of CBS in comparative hearing on ground network obviously was best qualified, and hearing was waste of time for others. When it lost this contention in court, it dropped out of ch. 11 hearing. KM&J Names Three V.P/s Several major personnel appointments at Keyes, Madden & Jones, Chicago, New York, Hollywood, reported Friday in New York by Executive Vice President Howard A. Jones. Making switch this week will be Dr. Jay Niefeld, director of advertisingresearch, McCann-Erickson, who assumes research vice presidency at KM&J. Agency's Research Director Ed Fletcher continues in that post in Chicago. Hal Rorke, account executive, McCann-Erickson, Chicago, assumes vice presidency of public relations and will also work on accounts in Chicago. Mr. Jones also confirmed appointment of Charles Chappell, vice president, Joseph Katz Co., to vice president and art director of agency [Closed Circuit, Oct. 21]. All three executives become members of agency's plans board. DELAYED, BUT WITH OOMPH One-day, $60,000 spot tv campaign scheduled by Oldsmobile Div., General Motors, for this Thursday as part of promotion for unveiling of new models. Though network tv will carry major part of pre-unveiling promotion, introduction of new models was delayed temporarily by strike at Fisher Body plant, and Oldsmobile and agency, D. P. Brother & Co., Detroit, decided to add spot tv for extra oomph. In this decision they reportedly were influenced largely by presentation made by TvB as part of its sales coverage of Detroit car makers; • BUSINESS BRIEFLY Late-breaking items about broadcast business; for earlier news, see Advertisers & Agencies, page 27. BACKSTOPPING • Studebaker-Packard Corp., South Bend, Ind., to supplement network schedule on CBS Radio, today (Mon.) through Nov. 17 running radio spot campaign in 17 markets on behalf of S-P family of cars. WKRC Cincinnati is only CBS Radio affiliate where overlaps take place. Burke Dowling Adams, N. Y., is agency. AFTER FIRST OF YEAR • Stop And Shop Triple "S" Stamps and American Molasses Co., both New York, currently running radio and tv spot schedules, are considering new campaigns, through Hilton & Riggio, N. Y. If recommendation by agency is approved, schedule will start in January or February. SPOTTING IN TV • Procter & Gamble (Oxydol), Cincinnati, and The Family Circle Inc. (Family Circle magazine), N. Y., reportedly buying spot tv in undetermined number of markets through Dancer-Fitzgerald-Sample, N. Y., agency for both advertisers. NINE MORE IN 'HUNT' • G. Heileman Brewing Co., La Crosse, Wis., signed to sponsor Ziv Television Programs half-hour film series, Sea Hunt, in nine midwestern markets starting in January 1958, marking Heileman's first concentrated effort in tv. Agency: Compton Adv., Chicago. Series now sold in 91 markets. PERFUME AS GIFTS • Chanel Inc., N. Y., considering special Christmas television push in half-dozen markets for its perfume. Plans not yet approved but expected to be early this week. Norman, Craig & Kummel, N. Y., is agency. NATIONAL FOR SPOT • National Brands Div., Sterling Drug Inc., N. Y., this week breaking new spot tv campaign in undetermined number of markets in behalf of its Phillips' Milk of Magnesia. Dancer-Fitzgerald-Sample, N. Y., is agency. 'Foyle' for 'Bride and Groom7 New live daytime serial, Kitty Foyle, to be produced by Henry Jaffe Enterprises, New York, has been signed by NBC-TV to start Jan. 1 in 2:30-3 p.m. EST period, five times weekly, succeeding Bride and Groom, which will be dropped. November 4, 1957 • Page 9