Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000563
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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TRIANGLE STATIONS WFIL-T V FIRST in Philadelphia 1 MORE audience, noon to sign-off, Monday-Friday, than ANY other Philadelphia station ! Plus TOP THREE local daytime shows and SIX of top ten. WNBF-TV FIRST from Scranton to Syracuse ! 48.4% average rating -SEVEN NIGHTS A WEEK — MORE audience at lower CPM than any station in Baltimore, Kansas City, Houston. WFBG-T V FIRST from Pittsburgh to Harrisburg! 143.4% MORE quarter-hour firsts, noon to sign-off, Monday-Friday, than nearest competitor. WNHC-T V FIRST from Massachusetts to Long Island ! DOUBLE the combined audience of competition, SIGN-ON to SIGN-OFF, SEVEN DAYS A WEEK I WLBR-T V Sources: ARB, Philadelphia, Sept. 1957/Telepulse, Binghamton, Baltimore, Kansas City, Houston, Nov. 1956/Television Magazine, Nov. 1956/SRDS, Mar. 1957/ARB, Altoona, June 1957/ARB, Hartford-New Haven, June 1957/Television Magazine, Sept. 1957/Trendex, Five-City Survey, Aug. 1957 FIRST UHF station to cover entire LEBANON, LANCASTER, HARRISBURG, YORK area — America's Number 1 UHF market -^and at one-sixth the cost of nearest competitor! Operated by: Radio and Television Div. / Triangle Publications, Inc. / 46th & Market Sts., Philadelphia 39, Pa. WFIL-AM • FM »,TV, Philadelphia, Pa. / WNBF-AM • PM • TV, Binghamton, N.Y. / WHGB-AM, Harrisburg, Pa. WFBO-AM • TV, Altoona-Johnstown, Pa. / WNHC-AM • FM • TV, Hartford-New Haven, Conn. / WLBR-TV, Lebanon-Lancaster, Pa. Triangle National Sales Office, 485 Lexington Avenue, New York 17, New York Blair-TV: WFIL-TV • WNBF-TV • WFBG-TV / Blair Television Associates: WLBR-TV / The Katz Agency: WNHC-TV Broadcasting November 4, 1957 Page 11