Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000564
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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NEW YORK AND SAN FRANCISCO WITH ONE STATION, ONE PRICE! A new 136-county coverage study made by Pulse Inc. during Spring 1957 shows that WOR delivers . . . AMERICA'S NUMBER ONE MARKET (N.Y. Metropolitan) And with its outer-area coverage an additional audience equivalent to AMERICA'S NUMBER SIX MARKET* (San Francisco Metropolitan) Here's how it works. Outside the normally surveyed 17 county New York metropolitan area there is a vast audience that listens to WOR— 980,420 families per week, to be exact. This "outer-area" audience is 47% greater than the audience to the next highest New York station, and represents a market that would rank sixth in the entire United States — larger than San Francisco! And WOR is the dominant station, ranking first in audience in 12cfi of the 136 counties surveyed. This study again confirms the fact that WOR reaches the largest station audience in America — serving a weekly total of— 4,103,420 families On the adjacent page you will find a map which graphically details the scope of WOR's coverage. WOR RADIO 710 New York a division of M S^ll ffW J RKO Tele radio Pictures, Inc. *To cover America's number six market, buy KFRC San Francisco. Page 12 • November 4, 1957 Broadcasting