Broadcasting Telecasting (Oct-Dec 1957)

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OPEN MIKE CONTINUED lications, a ban on using women in advertising and a ban on employing agents to secure product "plugs," on radio, tv, in moving pictures or on the legitimate stage. We know . . . that the Senate Interstate & Foreign Commerce Committee will hold hearings in 1958 on a bill to prohibit liquor advertising in newspapers, magazines and on radio and tv. We know passage of such a bill would completely disrupt the operations of our industry. We are far less confident than you that such legislation could not become law. Howard T. Jones Executive Secretary Distilled Spirits Institute Washington, D. C. editor: . . . From my personal conversations, I feel that the lead in this projected effort will certainly not come from the "big" broadcasters. This leaves it up to the smaller market operators, and therein lies the most heavy anti-wet sentiment. Further thought might be given the attitude of the liquor interests after so many years of a closed door tradition on the part of broadcasters. They have sold a lot of whiskey without our help thus far. Joel W. Rosenblum President WISR Bulter, Pa.-WTIG Massillon, Ohio editor: . . . No question that it will take a long time for a lot of people to accept this premise, but at least somebody had the guts to stand up and be counted. Marty Nierman Vice President-Natl. Sales Manager Television Div. Edward Petry & Co. New York City Going for 50 kw, Too editor: For the sake of the record, since you consider the WAPI 50 kw application rare [Closed Circuit, Oct. 21], WMAZ made similar application some weeks ago. We plan 50 kw daytime operation, non-directional, with return to present 10 kw directional at night . . . subject to approval by the FCC. Wilton E. Cobb General Manager WMAZ Macon, Ga. A Thief With a Sense of Values editor: We have a lot of books and things around but the only one that we have to watch like a hawk is the Broadcasting Yearbook. Ours finally disappeared. Jack Burnett General Manager KULA Honolulu Broadcasting November 4, 1957 • Page 17