Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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FXTBIiIG 9TOTICE Signs are unmistakable. Milwaukee audiences and advertisers alike love wxix. Typical object of affection is wxix weathergirl Judy Marks, whose regularly scheduled five-minute forecast— Judy and the Weather— is a rain-or-shine must for Milwaukee families. A must for sponsors, too! Writes Donald E. Semling, president of the R-O-W window manufacturing company: "This wxix renewal speaks for itself. Judy has given us sustained sales help we have long sought in the Milwaukee market. Dealer response has been so enthusiastic that we feel wxix and Judy must be part of our operation from now on.'''' Become a wxix booster yourself. You'll find Milwaukee's high regard for wxix (and vice versa) creates the perfect climate for profitable selling. Channel 19, Milwaukee • CBS Owned • Represented by CBS Television Spot Sales