Broadcasting Telecasting (Oct-Dec 1957)

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f TIME BUYER Max Manfrum Mars Says BIG NEWS IN WKMH Inside space info has it that Red dials are NOT tuned in to the beep broadcasts from Sputnik alone. They're tuned to WKMH, too! And it's no wonder. WKMH features the brand of programming that everybody loves, especially Detroiters. So if you want to sell Detroit (with outlying parts of the Soviet Union thrown in for free) buy WKMH. You get top share of audience and lowest cost per thousand*. Tune-in is tremendous — at home, in automobiles, in flying saucers! Take it from me, there's nothing like it under the sun— ANY sun! (Or any MOON, for that matter!)" * According to PULSE — greatest share of audience, 7 2 to 12.., lowest cost per thousand, at ALL hours! Save up to 15% Br USING 2 OR MORE KNORR STATIONS Buy 4 or 5 Stations . . . SAVE 1 5% Buy Any 3 Stations . . . SAVE 1 0% Buy Any 2 Stations . . . SAVE 5% WKMH Dearborn-Detroit John Carro//, Managing Director WKMF Flint, Mich. WKHM Jackson, Mich, Jackson B'cast. & Telev. Corp. WSAM Saginaw, Mich. WELL Battle Creek, Mich. Southern Mich. Broadcasters BROADCASTING CORP. FRED A. KNORR, Pres. Represented by Headley-Reed Broadcasting November 4, 1957 • Page 21