Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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There's more to Florida! With winter approaching, the state's warmth and sunshine hold great attraction for businessmen. Even more attractive are the hot sales prospects offered by northern Florida — the area centering on Jacksonville and spreading far beyond. There's Georgia, for instance . . .an integral part of a Jacksonville distribution area that serves much of the Southeast. In all, 34 Georgia counties fall into WMBR-TV's 67 -county NCS coverage area . . . accounting, for example, for 17.3% of the state's total sales of lumber, building materials, hardware and farm equipment. This in addition to a healthy 21.9% of Florida's total sales of these commodities. Together, 20.2% of all Georgia and Florida sales of these heavy goods are "reached''' by WMBR-TV. and WMBR-TV, Jacksonville provides strong sales support throughout this dynamic area. The heavy favorite with 311,500 television families* in 67 counties, WMBR-TV owes its overwhelming lead to top-notch CBS Television programming backed by outstanding shows of dominant local interest. In every audience study since its inception in 1949, WMBR-TV has led its competition in every quarter-hour of the week, 8 am to midnight! WMBR-TVChannel 4, Jacksonville Operated by The Washington Post Broadcast Division Represented by CBS Television Spot Sales