Broadcasting Telecasting (Oct-Dec 1957)

una-vail'a-biri-ties Very important . . . Unavailabilities are something a station has to sell that isn't for sale. Sometimes they're pointless bragging. You know the kind . . . "Continually sold out since 1948. Sorry ... ho ... ho ... ho .. ." Who cares? You. Unavailabilities tell you about a station's programming, your potential rating, the calibre of the station itself — like KTTV's News and News Feature programming. Award-winning superb local remote coverage, fast-breaking film to supplement the national and international news . . . with the news features to round out the news in depth. Personalities . . . Putnam . . . Coates . . . Joy . . . Welsh. Four shows you can't buy. It's top-quality programming like this that gives your sales message a running start . . . that builds the audience, the atmosphere and first class availabilities. Oh yes, your KTTV sales rep has availabilities, too. Los Angeles Times-MGM Television f 1 Represented nationally by B LAIR-TV IN PUBLIC INTEREST CRIME DOESN'T PAY • WCHS-TV Charleston, W. Va., used the testimonial of a convicted murderer in a program designed to steer youngsters from delinquency. Elmer David Bruner, 39-year-old murderer sentenced to die in the electric chair Nov. 26, described his life of crime from the time he was 12 (including 25 years in prison). For further dramatization WCHSTV ran filmed prison scenes as background to the narrative (Bruner himself was not shown). The program was produced by Bob Boaz, director of news and special events for WCHS-AM-TV. SPARKS BENEFIT DANCE • WKXL Concord, N. H., organized a fund-raising drive to help pay medical expenses for a local high school student paralyzed in a diving accident. More than $1,500 was collected at a dance given for contributors. WKXL publicized the dance beforehand and gave it four hours of live coverage. TROUPE FOR TROOPS • Thanks to WEMP Milwaukee personality Bob (Coffeehead) Larsen and the Air Force, several hundred Wisconsin men in basic training at Lackland Air Force Base, Tex., were given an evening of entertainment from back home. A troupe of Milwaukee and Chicago entertainers, including the Crewcuts, was flown in by the Air Force in "Operation Wisconsin." Mr. Larsen emceed the show and taped interviews with the men for his WEMP program. DOWN THE MISSISSIPPI • Included in a WBBM Chicago newscast was an item about a local girl who had won a scholarship to Xavier College in New Orleans, but lacked the $600 needed to get her through her freshman year. Immediately after the broadcast, an anonymous donor called the station and said he wanted to give $300 toward the money needed by the girl, who is a state welfare dependent. When this development was aired in a later newscast, other people began calling to give their pledges and as a result, the $600 was raised. KYW HITS ROAD • KYW Cleveland has organized^ an eight-act amateur entertainment unit which it places at the disposal of public service groups, both to entertain and to provide help in fund-raising campaigns. This "road show" includes three dance teams, a pantomimist, several vocalists and a quintet. KYW notes the program also provides training and experience for local amateur talent. OVER THE TOP • A ten-hour-long Parade of Stars charity drive was carried on KNXT (TV) Los Angeles for multiple sclerosis and a total of $117,000 in pledges and contributions reportedly was the result. The show, which had set a goal of $100,000, was the climax of a month-long drive in that area for ms. Bob Crosby, network television star, emceed the program, and among the talent featured on it were Danny Thomas, Eddie Cantor, Gale Storm, Lawrence Welk and his orchestra, Dennis Day and Ann Blyth. Broadcasting Publications Inc. Sol TaishofJ Maury Long Edwin H. James President Vice President Vice President H. H. Tash B. T. Taishoff Irving C. Miller Secretary Treasurer Comptroller BROADCASTING* TELECASTING THE BUSINESSWEEK!. Y OF TELEVISION AND RADIO Published every Monday by Broadcasting Publications Inc. Executive and Publication Headquarters Broadcasting • Telecasting Bldg. 1735 DeSales St., N. W., Washington 6, D. C. Telephone: MEtropolitan 8-1022 EDITOR & PUBLISHER: Sol Taishoff MANAGING EDITOR: Edwin H. James SENIOR EDITORS: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald NEWS EDITOR: Donald V. West SPECIAL PROJECTS EDITOR: David Glickman ASSOCIATE EDITORS: Earl B. Abrams, Harold Hopkins ASSISTANT EDITOR: Dawson Nail STAFF WRITERS: Wm. R. Curtis, Jacqueline Eagle, Myron Scholnick, Ann Tasseff, Jim Thomas EDITORIAL ASSISTANTS: Rita Cournoyer, Frances Pelzman, Benjamin Seff LIBRARIAN: Catherine Davis SECRETARY TO THE PUBLISHER: Gladys L. Hall BUSINESS VICE PRESIDENT & GENERAL MANAGER: Maury Long SALES MANAGER: Winfield R. Levi (New York) SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens CLASSIFIED ADVERTISING: Doris Kelly ADVERTISING ASSISTANTS: Stan Hall, Ada Michael, Jessie Young COMPTROLLER: Irving C. Miller ASSISTANT AUDITOR: Eunice Weston SECRETARY TO GENERAL MANAGER: Eleanor Schadi CIRCULATION & READER'S SERVICE MANAGER: John P. Cosgrove SUBSCRIPTION MANAGER: Frank N. Gentile CIRCULATION ASSISTANTS: Gerry Cleary, Christine Harageones, Charles Harpold, Marilyn Peizer BUREAUS NEW YORK 444 Madison Ave., Zone 22, PLaza 5-8355 Editorial SENIOR EDITOR: Rufus Crater BUREAU NEWS MANAGER: Lawrence Christopher AGENCY EDITOR: Florence Small ASST. NEW YORK EDITOR: David W. Berlyn NEW YORK FEATURES EDITOR: Rocco Famighetti STAFF WRITERS: Ruth L. Kagen, Frank P. Model, Diane Schwartz Business SALES MANAGER: Winfield R. Levi SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan ADVERTISING ASSISTANT: Donna Trolinger CHICAGO 360 N. Michigan Ave., Zone 1, CEntral 6-4115 MIDWEST NEWS EDITOR: John Osbon MIDWEST SALES MANAGER: Warren W. Middleton, Barbara Kolar HOLLYWOOD 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148 SENIOR EDITOR: Bruce Robertson WESTERN SALES MANAGER: Bill Merritt, Virginia Strieker Toronto, 32 Colin Ave., HUdson 9-2694 James Montagnes SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular issues 35^ per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circulation Dept., 1735 DeSales St., N.W., Washington 6, D. C. On changes, please include both old and new addresses. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*—The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. *Reg. U. S. Patent Office Copyright 1957 by Broadcasting Publications Inc. Page 24 • November 4, 1957 Broadcasting