Broadcasting Telecasting (Oct-Dec 1957)

Page scan 000585 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000585
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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GOOD LOOKIN NCS No. 2 CIRCULATION DAYTIME HOMES NIGHTTIME HOMES WEEKLY DAILY WEEKLY DAILY WHO-TV Station B Station C 181,490 175,650 176,340 121,620 123,430 104,930 211,500 204,280 218,690 166,460 163,920 148,320 More Central Iowa families watch WHO-TV every day than any other television station in the area. The September 1957 ARB Des Moines Metropolitan Survey of this 3-station market shows that WHO-TV is first or tied for first in 41% of all quarter hours surveyed. On weekday afternoons, 12:00 to 6:00, WHO-TV leads or is tied for first in 70 of 120 quarter hours — delivers an average of 8.0% more television homes! WHO-TV offers advertisers the same top-notch programming, promotion and audience loyalty that has always distinguished the WHO Radio operation. Ask your PGW Colonel for all the facts. WHO-TV is part of Central Broadcasting Company, which also owns and operates WHO Radio, Des Moines WOC-TV, Davenport WHOWHOWHOWHOWHOWHO WHOWHOWHO WHO WHO WHO WHO WHO WHO WHO WHO WHOWHOWHO WHOWHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WiO-T¥ Channel 13 • Des Moines Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager Peters, Griffin, Woodward, Inc. National Representatives Affiliate Broadcasting November 4, 1957 • Page 33