Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000599
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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GOOD EDITORS Good editors are all these things (which is probably why good editors are also hard to find) . But you can find— and benefit from— the largest, hardest-working assemblage of them in the television-&radio news field, at work in BROADCASTING'S five news-gathering offices throughout the U.S. and Canada. Every week of the year . . . compacted between its famous covers . . . BROADCASTING delivers the most complete, most cogent, and most useful report of everything that's happened in radio-TV during the preceding seven days. Behind this caliber of editorial skill stand 26 years of clear-cut leadership as the journal of electronic media. No wonder, therefore, that BROADCASTING enjoys more PAID circulation (verified by the Audit Bureau of Circulations) * . . . and is first choice of more radio-TV station advertisers year after yearf . . . than any other publication in its field. " No enterprise is any better than the product it offers its customers. The product BROADCASTING offers is superb reporting, superlatively editedj— and attentively followed by more PAID subscribers than all other radio-TV business publications combined can muster. There's no better amphitheater wherein to tell your advertising story ! THESE THINGS -BROADCASTING is the only ABC member in its field. Total PAID circulation, first half of 1957, averaged 18,428 copies — of which 5,053 went to agency-advertiser readers. ^Carried lf,063 pages last year, contrasted with about 3,900 for the next three radio-TV publications combined. XBROADCASTING editors (four of 'em, in fact) won Awards of Merit for Editorial Achievement this year, given by Associated Business Publications. Competitors' score: zero. Bf ROADCASTIN The Business-weekly of Television and Radio 1735 DeSales Street, N.W., Washington, D. C. a member of the Audit Bureau of Circulations Broadcasting November 4, 1957 • Page 47