Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000606
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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r WORCESTER SPRINGFIELD HARTFORD §t WHDH-TV SALES AREA Population: 6,271,300 Families: 1,830,600 Retail Sales: $7,652,484,000 NEW LONDON \ # NEW «. BEDFORD** 1 ^ 9 4 Represented Nationally by BLAIR -TV WHDH-TV PROGRAMS — Daily 5 Min. 10 Min. 34 Hour Y2 Hour 1 Hour Class A 7:00 PM 11:00 PM $625.00 $875.00 $1,000.00 $1,500.00 $2,500.00 Class B 11:00 PM 12:00 M 312.50 437.50 500.00 750.00 1,250.00 5:00 PM 7:00 PM 312.50 437.50 500.00 750.00 1,250.00 Class C 12:00 M Sign-off 187.50 262.50 300.00 450.00 750.00 Sign-on 5:00 PM 187.50 262.50 300.00 450.00 750.00 SPOTS — Daily 1 Minute or Chainbreak Fixed Position (flat) 3 Plan* 5 Plan* 10 Plan* Class A 7:00 PM 11:00 PM $500.00 $400.00 $350.00 $250.00 Class B 11:00 PM 12:00 M 250.00 200.00 175.00 125.00 5:00 PM 7:00 PM 250.00 200.00 175.00 125.00 Class C 12:00 M Sign-off 150.00 120.00 105.00 75.00 Sign-on 5:00 PM 150.00 120.00 105.00 75.00 8 Second or 10 Second ID's Class A 7:00 PM 11:00 PM $250.00 $200.00 $175.00 $125.00 Class B 11:00 PM 12:00 M 125.00 100.00 87.50 62.50 5:00 PM 7:00 PM 125.00 100.00 87.50 62.50 Class C 12:00 M Sign-off 75.00 60.00 52.50 37.50 Sign-on 5:00 PM 75.00 60.00 52.50 37.50 *3, 5, and 10 plan spots are fixed, but subject to pre-emption on one week's notice for advertisers who buy at the fixed-position, flat rate. WHDH-TV BOSTON