Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000611
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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Overnight, a century-old French novel became a collector's item . . . when it was assigned as the first book on New York's first television course for college credit. The New York Times reported : "Demand Floods Shops . . . bookstores and libraries were in a dither yesterday trying to fill the unexpected demand for Stendhal's 'The Red and The Black'. Book salesmen reported sellout." In the follow-up rush of reorders from booksellers, Random House cleared out an additional 4,000 copies of the novel in the next three days. But here's the payoff : this mad scramble for a book resulted from a television program at 6:30 in the morning! & special Trendex study indicated an audience upwards of 74,000 viewers got up before dawn for Dr. Floyd Zulli's first lecture on "Sunrise Semester," new WCBS-TV education series produced in cooperation with NYU. New York's Daily News aptly summed up the excitement: "Channel 2's Sunrise Semester Goes to Head of Class." "Sunrise Semester" did much more than establish another noteworthy television first. It proved that television, expertly utilized, is an invaluable medium for the extension of education to the greatest number of people. And that any time is good time when it's on CBS Television's key station in New York. . . Channel 2 • CBS Owned • Represented by CBS Television Spot Sales WCBS-TV