Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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radio's No. 1 ladies' man ! When you talk about listener loyalty, you have to start with American Radio's Don McNeill — the showman-salesman who has built the most devoted housewife audience in radio history. When he talks, they listen. When he sells, they buy. And how they buy! Every week some 10,000,000 people listen to Don McNeill's Breakfast Club, a solid hour of live fun (comic Sam Cowling, comedienne Fran Allison) and live music (vocalists Dick Noel and Jeril Deane, Eddie Ballantine's orchestra). And every week Breakfast Club advertisers see the happy results as these loyal listeners develop product loyalties. One big reason why right now more than 25 top advertisers are using The Breakfast Club to sell their products. How about you? the lifB one is vIERICAN BROADCASTING NETWORK