Broadcasting Telecasting (Oct-Dec 1957)

OPEN MIKE CONTINUED Make WPTl *mme/m ^ *ANN SB Hitch your campaign to a WPTF personality and watch sales zoom. They are household names in 84 counties . . . yes 84 . . . where WPTF reaches over 50% of all radio homes. In Raleigh-Durham, Wilson, Rocky Mount or Fayetteville. In Chapel Hill, Greenville, Danville, Va., or Dillon, S. C. . . . WPTF personalities are a first class passage to happy selling. Sly StLTMAM WPTF 50,000 WATTS 680 KC NBC Affiliate for Raleigh-Durham and Eastern North Carolina R. H. Mason, General Manager Gus Youngsteadt, Sales Manager PETERS, GRIFFIN, WOODWARD, INC. National Representatives just thought I would drop a reminder that serious consideration should be given to separate associations for radio and television. But at the same time, I'll bet the boys who make the presentation for both radio and tv in 30 minutes will sell more souls and time than their competitors. Edgar Kobak Consultant New York City 'Talent Agents Story Superb' editor: Your story on talent agents and their rates [Lead Story, Oct. 21] was a superb job of trade journalism. Richard M. Pack Vice President Westinghouse Broadcasting Co. New York City EDITOR: I wish to compliment on your layout in "Talent Agents" [Lead Story, Oct. 21] in which you depict how four talent agents control 40% of nighttime network tv. I recognize that motion pictures and tv have, to a degree, merged as one business. As such it is rather revealing how the agents have grown and taken it upon themselves to develop and originate talent. Most surprising is the fact that this was the primary function of the motion picture studios and the networks. From your comments, we evidently are witnessing a radical change. Herbert Aller Editor International Photographer Hollywood [EDITOR'S NOTE: Mr. Aller is also business representative of International Photographers, IATSE Local 659.] Two More Dissents editor : I note your bravery in defying the industry taboos against hard liquor advertising [Editorials, Oct. 28]. I commend bravery but believe it could be more commendably exercised for more worthy causes. Americans already spend over twice as much for alcoholic beverages as they do for educating their children. I do not believe that upping this figure would be a goal for Americans — including broadcasters — to be proud of. John David George Production Director KQXM Riverside, Calif. editor: . . . The radio industry spends hundreds of thousands of dollars annually to combat polio, cancer, tuberculosis and similar diseases. Yet you advocate and champion the cause of liquor which kills and damns many times more than all these added together. . . . The broadcaster does have, as you say, "legal rights." but he also has a corresponding moral responsibility and I hope the day never comes when the industry will sell the lives and happiness of their neighbors and their own homes for a wee bit of the distillers" blood money. 5. N. Whitcanak Kansas City, Mo. Our Readers at Standard Oil editor: . . . Let me say we enjoy Broadcasting very much and look forward to seeing it each week Your reporting is well done and the entire makeup of the magazine is excellent. R. P. Copperand Advertising Dept. Standard Oil Co. of California San Francisco He Reasoned the Same Way EDITOR : Congratulations on your name change. Two years ago I was faced with the problem of how to title a book that dealt with the fundamentals of radio and television. After much soul searching, I called it Broadcasting in America, gambling on the belief that soon the industry itself would also want to emphasize the underlying unity of the broadcasting media. Sydney Head Director, Radio-Tv Film Services U. of Miami Miami, Fla. BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO 1735 DeSales St., N. W. Washington 6, D. C. PLEASE START MY SUBSCRIPTION WITH THE NEXT ISSUE □ 52 weekly issues of BROADCASTING $7.00 □ 52 weekly issues and Yearbook Number 11.00 □ Enclosed □ Bill name title /position* company name address ctty Please send to home address — — Page 22 • November 11, 1957 Broadcasting