Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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Buying time on radio has become an increasingly complex function. We've made it easy. In the mails this week, and effective December 1, is a brand new system of rates for our stations — the end result of intensive research and preparation. On the 6 new CBS-Owned Radio Station Rate Cards the same basic structure applies for all the cards. Once you understand one, you understand all six. The cards are uniform. The streamlined format (especially net-cost-per-unit rates in whole dollars) simplifies your job of computing complicated schedule costs. If the test of a rate card is its efficient use — then we know you'll find ours a marked improvement. AN0THER LEADERSHIP STEP BY THE CBS-OWNED RADIO STATIONS... WEEI, BOSTON WBBM, CHICAGO KNX, LOS ANGELES WCBS, NEW YORK KMOX, ST. LOUIS KCBS, SAN FRANCISCO Represented by CBS Radio Spot Sales CBS-OWNED RADIO STATIONS