Broadcasting Telecasting (Oct-Dec 1957)

TRADE ASSNS. continued MR. WHISNAND and Jim Russell, KKTV (TV) Colorado Springs, Colo., serving as liaison between BEC and the NARTB convention committee, and the following: Jim Parker, CBS; Raymond Guy, NBC; Les Learned, MBS; John Leitch, WCAU Philadelphia; Max Bice, KTNT Tacoma, Wash., and Ray Pratt, WHO Des Moines. NARTB staff members included Messrs. Fellows and Walker; George Bartlett, assistant to the engineering manager; Everett E. Revercomb, secretary-treasurer; John F. Meagher, vice president for radio, and Donald Martin, assistant to the president in charge of public relations. Whisnand Named to Presidency Of Massachusetts Broadcasters Roy V. Whisnand, vice president of Plough Broadcasting Corp. and general manager of WCOP Boston, was elected president of the Massachusetts Broadcasters' Assn. at its annual meeting Oct. 29 in Boston. Named to serve with Mr. Whisnand were Bill Swartley, Westinghouse Broadcasting Co. vice president for WBZAM-TV Boston, MBA vice president; George Jaspert, WCCM Laurence, re-elected treasurer, and Larry Reilly, WTXL West Springfield, secretary. Elected directors: John Hurley, manager, WNEB Worcester; Dick Adams, WKOX Framingham; Tom Gorman, manager, WEEI Boston; George Steffy, Yankee Network vice president for WNAC-AM-TV Boston, and Woody Tarlow, immediate past president of MBA and manager of WHIL Medford. Holbrook Named to SCBA Post Art Holbrook, 20-year veteran in radio-tv, who resigned as manager of WIBW-TV Topeka to enter the management consultant field on the West Coast, has been named managing director of Southern California Broadcasters Assn., effective Nov. 15. He succeeds W. J. Taylor, resigned. Mr. Holbrook for many years served the radio-tv properties of Capper Publications and was one of the founders of the Kansas Assn. of Radio Broadcasters. North Carolinians Elect Jones New officers of the North Carolina Assn. of Broadcasters were elected Nov. 1 at a meeting in Winston-Salem: president, E. Z. Jones, WBBB Burlington; vice president for radio, Jack Hankins, WELS Kinston; vice president for tv, Gaines Kelley, WFMY-TV Greensboro; directors, Richard Mason, WPTF Raleigh, J. Robert Marlowe, WGWR Asheboro and Robert Hilker, WCGC Belmont; director for tv, William Roberson Jr., WITN (TV) Washington. The spring meeting was scheduled for Southern Pines May 15-16. RAB TO BOLSTER SALES SETUP Plans to expand and strengthen Radio Advertising Bureau's sales techniques were approved by the RAB board of directors at a business-packed semiannual session in New York last Wednesday. The board also: • Re-elected Board Chairman Kenyon Brown, President Kevin B. Sweeney and other officers for another year. • Approved a $450,000 budget for RAB operations in the first half of 1958. • Authorized RAB executives to explore possibilities for the development of a radio advertising textbook for use in colleges and universities offering courses in radio [Closed Circuit, Aug. 12]. • Approved expansion of National Radio Week into National Radio Month, subject to approval of the annual observance's co-sponsors [At Deadline, Sept. 2]. • Endorsed a plan to conduct "sales barrages" among more than 1,000 regional advertisers and agencies early in 1958. Under plans approved by the board, RAB management will conduct 60 individual sales clinics for rriember stations in all geographical sections during next March and April. This time, however, the clinics will be in two groups: half for large-market stations and half for those in small markets. Each group will receive presentations consisting of new material appropriate to the size and character of its market and facilities. RAB's setup for selling to advertisers and agencies also was revised. In the past, members of the 11 -man staff of national account executives have sold individually by product categories. In the future they will be reorganized into groups, each of which will make continuing sales presentations to related products categories — grocery products, confectionery, beverages and food chains forming one group, for example, and automobiles, auto accessories, motor oils, gasoline and automotive chain stores another. Officials said this reorganization is designed to take better advantage of the abilities of individual salesmen and also is expected to permit more efficient solicitation of chain retailers. Re-elected, in addition to Chairman Brown — of KGLC Miami, Okla. — and President Sweeney, were John F. Hardesty, vice president and general manager; Sherril Taylor, vice president and promotion director; William B. McGrath, WHDH Boston, secretary; John S. Hayes, WTOP Washington, treasurer, and William L. Morison, assistant secretary-treasurer. Approval of plans for presentations to 1,000 regional advertisers and agencies — located in 44 markets — will keep the RAB task force on the road extensively during the first 25 weeks of next year, officials reported. They said each advertiser and agency will receive a presentation tailored to his particular business and type of account. The plan to convert National Radio Week into National Radio Month, officials said, resulted from a membership polling which showed 4 to 1 endorsement of the change. Presumably next May would be designated as National Radio Month, since it is in May Page 46 November 11, 1957 that National Radio Week now is scheduled. The change is subject, however, to approval by the three other co-sponsors — NARTB, Electronic Industries Assn. and National Appliance, Radio-Tv Dealers Assn. On hand for the meeting were officerboard members Brown, Sweeney, McGrath and Hayes, and Richard D. Buckley, WNEW New York; Charles C. Caley, WMBD Peoria, 111.; John C. Cohan, KSBW Salinas, Calif.; Robert E. Dunville, WLW Cincinnati; Robert Eastman, ABN, New York; Frank P. Fogarty, WOW Omaha; Simon Goldman, WJTN Jamestown, N. Y.; Arthur Hull Hayes, CBS Radio, New York; George J. Higgins, KMBC Kansas City, Mo.; Alex Keese, WFAA Dallas; C. Howard Lane, KOIN Portland, Ore.; Elroy McCaw, WINS New York; Robert T. Mason, WMRN Marion, Ohio; Gilmore Nunn, WBIR Knoxville, Tenn.; John B. Poor, RKO Teleradio Pictures, New York; William E. Rine, Storer Broadcasting Co., Miami Beach; Don Searle, KXXX Colby, Kan.; Ben Strouse, WWDC Washington; Donald W. Thornburgh, WCAU Philadelphia; Allen M. Woodall, WDAK Columbus, Ga., and Adam J. Young Jr., Adam J. Young Inc., New York. Absent were Joseph E. Baudino, Westinghouse Broadcasting Co., Washington; Edward Breen, KVFD Fort Dodge, Iowa; Matthew J. Culligan, NBC Radio, New York; Edward Petry, Edward Petry & Co., New York, and Paul Roberts, MBS New York. It's Now Broadcast Pioneers; Group to Start Expansion Program The Radio Pioneers has changed its name to Broadcast Pioneers to describe "more properly all fields of communication activities which the pioneers always have encompassed," according to an announcement today (Monday) by the organization's president, John Patt, who is president of WJR Detroit. Mr. Patt said the Broadcast Pioneers will embark upon a program of expansion of membership and activities. Sol Taishoff. editor-publisher of Broadcasting, has been named head of the membership committee, and Roy Harlow, local chapter coordinator. Mr. Harlow may be contacted at Broadcast Pioneer headquarters, 589 Fifth Ave., New York, for information on establishing new local chapters. Mr. Patt reported that a committee has been named to explore future projects, such as a permanent home for the pioneers' archives, the establishment of scholarships for the study of communications and a museum to house early-day and modern broadcast equipment. Formed originally as the Twenty Year Club following a suggestion in 1942 by Dr. H. V. Kaltenborn at an NBC dinner marking his 20 years in radio, the club was reorganized and renamed the Radio Pioneers club in 1947. Local chapters are in New York, Philadelphia and Washington and additional chapters are being formed in Los Angeles, Detroit, Cleveland and other cities. Broadcasting