Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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Detroit's Torch Drive and WWJ-TV . . . both built by iBUMHw^sniLinrii Is With "Give Once for All" as its rallying cry, the United Foundation Torch Drive has won the faith and support of all Detroit — and has set a national pattern for efficient, economical financing of private health and community services. Faith in WWJ-TV is another notable Detroit characteristic — faith engendered by WWJ-T V's acknowledged leadership and emphasis on quality in every phase of television. That's why seeing is believing to the great WWJ-TV audience — a priceless advantage to every advertiser. RENE JOHNSON 1957 Torchlighter ASSOCIATE AM-FM STATION WWJ First in Michigan ■ owned & operated by The Detroit News National Representatives: Peters, Griffin, Woodward, Inc. Broadcasting November 11, 1957 • Page 51