Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000722
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

A Otz today's radio buys Nielsen Station Index gives you daily, weekly and monthly reports ! > on broad time blocks— morning, afternoon, evening t> on weekly time-period strips* 0 on individual quarter hours* Whether the radio buy is a spread of participations or a single time period . . . whether it's a continuing schedule or a one-time-only . . . the radio audience facts you need on your market are reported in all their dimensions in the NSI BI-MONTHLY RADIO REPORTS A reminder: When total reach of each station is the prime consideration, the NSI Station-Total Audience data provide the answers. When competitive impact or concentration on the heart of the market is your goal, the NSI Metro-Area Ratings meet your specific needs. The Nielsen Station Index reports all the foregoing dimensions both ways. *Similar tv audience data in the same markets are reported in the NSI Tv Reports. Nielsen Station Index aserviceofthe A. C. Nielsen Company 2101 Howard Street, Chicago 45, Illinois-HOllycourt 5-4400 — — — Call . . . wire ...or write today for all the facts Chicago 1, Illinois 360 North Michigan Avenue FRanklin 2-3810 New York 36, New York 500 Fifth Avenue PEnnsylvania 6-2850 Menlo Park, California 70 Willow Road DAvenport 5-0021 Page 52 • November 11, 1957 Broadcastin