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FILM CONTINUED
THE 10 TOP FILMS IN 10 MAJOR MARKETS
AS RATED BY ARB IN SEPTEMBER
NEW YORK seven-station market
Rank
Distr.
Program
1. Highway Patrol (Ziv)
2. Silent Service (NBC Film)
3. Celeb. Playhouse (Screen
Gems)
4. If You Had a Million
(MCA-Tv)
5. Death Valley Days (McC-E)
6. Victory At Sea (NBC Film)
7. Sheriff of Cochise (NTA)
8. Ida Lupino (Official)
9. Guy Lombardo (MCA-Tv) 10. Popeye (AAP)
Day & Time Sta.
Rating
Mon.
Fri.
Tues.
7:00 7:00 7:00
WRCA-TV 12.6 WRCA-TV 9.8 WRCA-TV 9.3
Sat. 7:00 WCBS-TV 8.4
Wed. Sun. Thurs. Thurs. Thurs. Mon.Fri.
7:00 7:30 7:00 9:30 7:00 6:00
WRCA-TV
WPIX
WABD
WPIX
WRCA-TV
WPIX
8.1 7.6 6.9 6.5 6.4 5.9
FROM the monthly audience surveys of American
Research Bureau, Broadcasting each month lists the 10 top rated syndicated film programs in 10 major markets, selected to represent all parts of the country with various degrees of competition. Despite all precautions, occasional errors will occur in these tables, due to use of the same program name for both a syndicated and a network series and the practice of some stations of substituting local titles (such as [advertiser] Theatre) for real program names.
SEATTLE-TACOMA four-station market Rank Program Distr. Day & Time
Sta.
Rating
1. Death Valley Days (McC-E)
2. Search For Adven. (Bagnall)
3. Sheriff of Cochise (NTA)
4. Highway Patrol (Ziv)
5. Whirlybirds
6. Frontier
7. Silent Service
8. Studio 57
9. Waterfront 10. Superman
(CBS Film) (NBC Film) (NBC Film) (MCA-Tv) (MCA-Tv) (Flamingo)
Thurs.
Wed.
Mon.
Thurs.
Thurs.
Sun.
Wed.
Fri.
Fri.
Tues.
8:00 7:00 7:00 7:00 8:30 8:30 7:30 7:00 9:00 6:00
KOMO-TV 30.0 KING-TV 29.5 KING-TV 28.2 KOMO-TV 24.6 KING-TV 23.8 KTNT KING-TV KING-TV KTNT KING-TV
22.5 21.8 21.7 20.2 18.0
CLEVELAND three-station market
LOS ANGELES seven-station market
Rank Program
Distr.
1. Death Valley Days (McC-E)
2. Search For Adven. (Bagnall)
3. San Fran. Beat (CBS Film)
4. Highway Patrol (Ziv)
5. Men of Annapolis (Ziv)
6. Tv Readers Digest
(Schubert)
7. Badge 714 (NBC Film)
7. David Niven (Official)
8. Sheriff of Cochise (NTA)
9. I Led 3 Lives (Ziv) 9. Science Fict. Theatre (Ziv) 9. Susie (TPA)
Day & Time
Sta.
Rating
Sat.
7:00
KRCA
14.7
Thurs.
7:00
KCOP
14.5
Sat.
9:30
KTTV
13.2
Mon.
9:00
KTTV
11.7
Thurs.
7:30
KNXT
10.6
Sat.
8:00
KTTV
10.5
Mon.
8:30
KTTV
10.0
Mon.
10:00
KNXT
10.0
Tues.
9:30
KTTV
9.9
Sat.
8:30
KTTV
9.4
Mon.
8:00
KTTV
9.4
Mon.
7:00
KTTV
9.4
Rank
Program
Distr.
Day & Time Sta.
1. Highway Patrol (Ziv) Tues. 10:30
2. Mr. D. A. (Ziv) Tues. 10:00
3. Sheriff of Cochise (NTA) Sun. 10:30
4. State Trooper (MCA-Tv) Mon. 10:30
5. Range Rider (CBS Film) Sun. 7:00
6. Frontier Doctor (H-Tv) Mon. 7:00
7. Annie Oakley (CBS Film) Sat. 6:30
8. San Fran. Beat (CBS Film) Tues. 7:00
9. Death Valley Days (McC-E) Thurs. 7:00 10. Whirlybirds (CBS Film) Sun. 6:30
Rating
WJW-TV
KYW-TV
KYW-TV
KYW-TV
WEWS
KYW-TV
WJW-TV
WJW-TV
KYW-TV
WEWS
25.8 18.6 18.1 14.9 14.8 14.6 13.6 13.2 13.1 12.3
ATLANTA three-station market
CHICAGO four-station market
Rank
Program
Distr.
Rank Program
Distr.
Day & Time
Sta. Rating
1.
Silent Service
(NBC Film)
Tues.
9:30
WNBQ
18.9
2.
San Fran. Beat
(CBS Film)
Tues.
9:00
WGN-TV
15.9
3.
Sheriff of Cochise (NTA)
Sat.
7:30
WBBM-TV 15.8
4.
State Trooper
(MCA-Tv)
Wed.
9:30
WNBQ
15.1
5.
Highway Patrol
(Ziv)
Fri.
8:00
WGN-TV
15.0
6.
Don Ameche
(TPA)
Tues.
9:30
WGN-TV
13.7
7.
Whirlybirds
(CBS Film)
Thurs.
9:00
WGN-TV
13.3
8.
City Detective
(MCA-Tv)
Fri.
9:30
WGN-TV
11.5
9.
Racket Squad
(ABC Film)
Tues.
8:30
WGN-TV
11.2
10.
Dr. Christian
(Ziv)
Thurs.
9:30
WGN-TV
10.8
1. Highway Patrol (Ziv)
2. Badge 714 (NBC Film)
3. Sheriff of Cochise (NTA)
4. Science Fict. Theatre (Ziv)
5. State Trooper (MCA-Tv)
6. O. Henry Playhouse (Gross
Krasne)
7. Secret Journal (MCA-Tv)
8. Studio 57 (MCA-Tv)
9. Kit Carson (MCA-Tv) 10. Sheena (ABC Film)
Day & Time Sta.
Fri.
Tues.
Wed.
Tues.
Wed.
Tues.
10:00 10:00 10:00
9:30 10:00
9:30
Fri. 10:00
Fri. 10:30
Tues. 6 :00
Fri. 6:00
Rating
WAGA-TV 23.1 WSB-TV 20.5 WSB-TV 17.2 WAGA-TV 17.0 WAGA-TV 16.6 WSB-TV 15.7
WSB-TV 13.9 WAGA-TV 12.7 WLWA 11.9 WLWA 11.5
WASHINGTON four-station market
Rank
Program
Distr.
1. Highway Patrol (Ziv)
2. Death Valley Days (McC-E)
3. Men of Annapolis (Ziv)
4. Sheena (ABC Film)
5. Science Fict. Theatre (Ziv)
6. Silent Service (NBC Film)
7. Three Musketeers
(ABC Film)
8. Annie Oakley (CBS Film)
9. Golden Playhouse (Official) 10. Ramar (TPA)
Day & Time
Sat.
7:00
Mon.
7:00
Tues.
7:00
Mon.
6:00
Sun.
6:00
Tues.
10:30
Mon.
6:30
Fri.
7:00
Sun.
10:30
Wed.
7:00
Sta.
Rating
WTOP-TV 15.2 WRC-TV 14.7 WTOP-TV 14.4 WMAL-TV 13.7 WMAL-TV 13.5 WTOP-TV 12.0
WMAL-TV 11.6 WTOP-TV 11.0 WRC-TV 10.2 WTOP-TV 9.9
COLUMBUS three-station market
Rank
Program
Distr.
1. San Fran. Beat (CBS Film)
2. Highway Patrol (Ziv)
3. Sheriff of Cochise (NTA)
4. Frontier Doctor (H-Tv)
5. Men of Annapolis (Ziv)
6. State Trooper (MCA-Tv)
7. Waterfront (MCA-Tv)
8. Code 3 (ABC Film)
9. Last of Mohicans (TPA) 10. Federal Men (MCA-Tv)
Day & Time Sta.
Sun.
Tues.
Fri.
Fri.
Fri.
Mon.
Fri.
Mon.
Sat.
Thurs.
8:30 9:30 9:00 9:30 8:30 9:30 10:15 10:00 11:00 10:00
WBNSWBNSWTVNWTVN WBNSWTVNWBNSWLWC WBNSWLWC
Rating
TV 37.1 TV 31.7 •TV 27.2 ■TV 25.9 TV 21.6 ■TV 18.3 TV 17.7
17.5 TV 15.5
14.2
MINNEAPOLIS-ST. PAUL four-station market
Rank Program
Distr. Day & Time Sta.
Rating
1. State Trooper (MCA-Tv) Tues. 9:30 KSTP-TV 21.1
2. Secret Journal (MCA-Tv) Tues. 9:00 KSTP-TV 15.9
3. O. Henry Playhouse (Gross Sun. 9:30 KSTP-TV 14.6
Krasne)
4. Highway Patrol (Ziv) Thur. 10:30 KSTP-TV 13.0
5. Soldiers of Fort. (MCA-Tv) Sun. 5:00 WCCO-TV 12.7
6. Death Valley Days (McC-E) Sat. 6:00 WCCO-TV 12.1
7. Jungle Jim (Screen Gems) Sun. 4:30 WCCO-TV 11.5 8 Mr. D. A. (Ziv) Wed. 10:30 KSTP-TV 11.3 9. Badge 714 (NBC Film) Tues. 10:30 KSTP-TV 10.6
10. Annie Oakley (CBS Film) Sat. 5:00 WCCO-TV 10.4
BOSTON two-station market
Rank
Distr.
Program
1. Count of Monte Cristo (TPA)
2. Combat Sergeant (NTA)
3. Secret Journal (MCA-Tv)
4. Frontier (NBC Film)
5. State Trooper (MCA-Tv)
6. The Falcon (NBC Film)
7. Waterfront (MCA-Tv)
8. I Led 3 Lives (Ziv)
9. Silent Service (NBC Film) 10. Star Performance (Official)
Day &
Tues.
Sat.
Tues.
Fri.
Sun.
Wed.
Sun.
Wed.
Fri.
Sun.
Time
8:30 8:30 10:30 10:30 10:30 8:00 7:00 7:30 7:00 10:30
Sta. Rating
WNAC-TV 24.0 WNAC-TV 19.6 WNAC-TV 19.3 WNAC-TV 18.3 WNAC-TV 18.1 WNAC-TV 15.9 WNAC-TV 15.8 WNAC-TV 14.5 WBZ-TV 14.3 WBZ-TV 13.3
Page 58 • November 11, 1957
Broadcasting