Broadcasting Telecasting (Oct-Dec 1957)

Look, Ma!!! No Ratings!!! — Sets in use is all you need to know for the California-Oregon Trio — exclusive vhf coverage for nearly 100,000 tv families who can't be reached either by San Francisco or Portland. PEOPLE A WEEKLY REPORT OF FATES AND FORTUNES SETS IN USE SUMMERTIME KIEM-TV3 KBES-TV5 KOTI-TV2 Eureka Medford Klamath Falls California Oregon Oregon SIGN-ON to 6:00 PM Mon-Fri 25.2% 23.8% 24.9% Saturday 177 18.0 20.8 Sunday 16.7 23.3 23.1 6:00 PM to SIGN-OFF Monday 55.6 58.9 52.1 Tuesday 50.9 59.5 47.1 Wednesday 56.5 49.0 50.0 Thursday 55.7 52.3 54.7 Friday 57.6 48.9 47.9 Sunday 47.0 43.9 41.7 Saturday 53.3 43.8 39.4 Interviewing was done in each area under personal direction of Kenneth H. Baker, July 6 through August 6, 1957. Three Markets — One Billing KIEM©:sKBES@-KOTI©< TV 3-Calif. Eureka TV 5— Oregon Medford TV 2— Oregon Klamath Falls MARKET FACTS Population 356,330 Families 115,760 Tv Families 92,720 Retail Sales $485,803,000 Consumer Spendable Income $610,357,000 for CALIF.-ORE. TV TRIO THE SMULLIN TV STATIONS call Don Telford, Mgr. Phone Eureka, Hillside 3-3123 TWX EK16 nr „l BLAiRTe&i/iaien national or a5* associates^, representatives New York. Chicago. San Francisco, Seattle. Los Angeles. Dallas. Detroit. Jacksonville. St. Louit. Boston. ADVERTISERS & AGENCIES Leslie Munro, vice president, Kenyon & Eckhardt, to Ogilvy, Benson & Mather, N. Y., as vice president and copy supervisor. Samuel Kay, controller, appointed financial assistant to chairman of board, Grey Adv., N. Y., succeeded by Elmer Feistel. Everett (Bud) Gammon, formerly program supervisor of NBC-TV's Alcoa Hour, to Fuller & Smith & Ross, N. Y., as tv account executive. Tom Newton, formerly copy chief, Orville McDonald Assoc., Dallas, to Grant Adv., same city, as southwest public relations director-account executive. Jeannette C. Duringer, radio and tv timebuyer, United States Adv. Corp., Chicago, named head media buyer. Ray P. Calt named copy chief at Geer, DuBois & Co., N. Y. Kenneth B. Miller, sales manager, Westinghouse appliance-sales, Portland, Ore., to Waste King Corp., L. A., as assistant advertising manager. J. D. Moore, formerly eastern sales manager, 20 Mule Team Products division, U. S. Borax & Chemical Corp., N. Y., named division sales manager. Marc Sessions, formerly western sales manager, appointed product development director for division, headquartering in L. A. Frank Sharpe has been appointed administrative supervisor of Reach, McClinton's New York office in addition to duties as traffic control manager. ■< James K. Graham, formerly in radio-tv department, Lennen & Newell, N. Y., to producer of all International Latex Corp. commercials at Reach, McClinton & Co., N. Y. Carl Steinbrenner, art director, Boyle-Midway, to Esmond Assoc., N. Y., as creative director. Virginia Burke appointed assistant media director, Paris & Peart Inc., N. Y. Richard H. Needham, account executive, Needham, Louis & Brorby Inc., Chicago, named personnel director. Ray G. Rasner, assistant director of industrial relations, R. L. Polk Co., to Grey Adv., N. Y., as director of personnel. Rolf Jensen, formerly art director, Warwick & Legler Inc., N. Y., to Southern Adv. Inc., Miami, Fla., in similar capacity. Don Belding, consultant to Foote, Cone & Belding, named national chairman of National Society for Crippled Children & Adults Inc., Chicago. Dave Russell, Emil Mogul Co. copywriter, father of girl, Mara Alene, Nov. 3, in Horace Harding Hospital, Queens, N. Y. Mogul public relations staff member Art Poretz father of boy, Jonathan Mark, Nov. 2 in Long Island Jewish Hospital, N. Y. FILM •• Arthur R. Lerner, comptroller, Guild Films, N. Y., promoted to assistant treasurer. Gilbert Hoffman, comptroller, CBS-TV manufacturing division, succeeds him. Curtin Kaufman, who recently returned to Guild Films from WMBV-TV Marinette Wis., has been named client relations director, while Norm Alperin has been appointed sales executive of commercial division. William Sterling, executive assistant to president of Hal Roach Studios, appointed to head program development department. O. R. (Jim) Bellamy, formerly account executive and spot sales manager, Ziv Tv and TPA, to K & S Films Inc., Cincinnati, as executive producer. John G. Lapp, formerly of Analyses Inc., Dearborn, Mich., has joined Regan Film Production Inc., Detroit, as editorial head for Edsel division. Don McCormick, formerly producer-vice president, UPA Pictures Inc., N. Y., to Roger Wade Productions, same city, to form animation studio. Herb Richek, director of services, AAP Inc., N. Y., father of boy, Robin Lynn, Nov. 1. NETWORKS •• Hugh Graham, formerly director of unit management department, NBC, named manager of unit management and control services, CBS-TV production operations department, N. Y. William E. Anderson, manager of business and trade publicity for NBC since 1955, has been appointed coordinator, program services. Mr. Anderson is succeeded in press department by Joe Ryan, former NBC staff writer. AI Lewis, director and co-writer of CBS-TV's Our Miss Brooks, named producer of Eve Arden Show. THE JVIETK.OFOLITAN" VOICE WSRS GREATER CLEVELAND'S NUMBER 1 STATION SBS "Radio-Active" MBS Page 90 • November 11, 1957 Broadcasting