Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000769
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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TWO examples of commercial tv's aid to ETV: NBC-TV's program series on the International Geophysical Year, hosted by Frank Blair (I) and produced in cooperation with the ETRC, and Westinghouse Broadcasting Co.'s Adventures in Number and Space (1), featuring Bil Baird and his marionettes. Radio Center at Ann Arbor, Mich., the main educational program clearing house for ETV and commercial stations. ETRC operates with Ford Foundation money. When the current series began Oct. 28, NBC was providing the 6-6:30 p.m. daily half-hour to 28 educational stations as well as NBC-TV o&o stations and other stations on either a live or kinescope basis. ETRC pays local loop charges. The network also has school programming on its o&o stations. A six-week series, Know Your Schools, began the Oct. 12-13 weekend and is scheduled to close during American Education Week Nov. 10-16. The U. S. Office of Education and National Education Assn. are cooperating in the project, an experiment in different tv teaching techniques. NBC-TV's Wide Wide World and Youth Wants to Know have strong educational ties. The network's WRCA-TV New York has We Deal in Futures, directed by Charles Van Doren, covering school topics from kindergarten to college. WRC-TV Washington, also an NBC-TV o&o, has a new series titled The 25th Semester. CBS-TV, where Omnibus rose to fame, has a series, Twentieth Century, dealing with a basic problem — why only a minority of high school graduates go to college. Other CBS-TV series, such as See It Now, with Edward R. Murrow, are thoroughly commercial but at the same time are thoroughly Strong Local plus Top C. B. S. Shows make KGVO 5,000 watts MISSOULA, MONTANA the preferred radio station • affiliated with K M SO TV MOSBY'S, INC. educational. Sunrise Semester, a MondayFriday (6:30-7 a.m.) literature course for college credit programmed on WCBS-TV by New York U., picked up a spot sponsor when Barnes & Noble, bookstore, found it was deluged with customers for books used on the program. WCBS-TV arranged to carry a series of four programs produced by Metropolitan Educational Television Assn. of New York City. META has a complete plant — complete, that is, except for transmitter, tower and a vhf channel. WPIX (TV), New York commercial station, carries weekday 11 a.m.-12 noon META programs for viewing at home and in 1,000 classrooms. WTVJ (TV) Miami gave WTHS-TV, the South Florida ETV station, a transmitter and antenna atop the Everglades Hotel. The facilities were valued at $250,000 by the educational station. WTVJ paid the cost of converting from ch. 4 to 2, donated tubes and other equipment and provided engineering service. In the early days of WTHS-TV, its commercial colleague provided legal and program advice and broadcast programs to gain support for the station. WRGB (TV), General Electric Co. station at Schenectady, N. 'Y., has an extensive educational program on its commercial facilities. It began five-day-a-week classroom work in 1954. Currently an hour daily (9:30-10 and 11:30-12 a.m.) of WRGB time is allotted to classroom instruction. Programs are produced by Mohawk Hudson Council on Educational Television, with the financial and staff help of WRGB. Public and parochial schools in Schenectady and Albany use the courses in addition to those in parts of Massachusetts and Vermont. A prison group also is enrolled. Commercial radio and tv stations in Memphis have been joined by newspapers in helping WKNO (TV) with financing and technical help. They have provided promotional service to help build an audience. WMCT (TV) provided transmitter, antenna, projection equipment and other facilities. WREC-TV gave engineering service. The GOLDIE promotes sales increase! A one week KHSL-TV promotion for KELLOGG, in conjunction with Wentz-Super Markets in the Golden Empire, resulted in a sales increase of 724.4%. Sales increase fast when GOLDIE promotes. KHSL-TV CHANNEL 12 THE GOLDEN EMPIRE STATION CHICO, CALIFORNIA CBS and ABC Affiliate Represented nationally by Avery-Knodel, Inc. San Francisco Representative George Ross, National Sales Manager Central Tower WHBF RADIO & TELEVISION COMING! Greatly Expanded TV Coverage from a New 1000 ft. Tower REPRESENTED BY AVERY-KNODEL. INC. Broadcasting November 11, 1957 • Page 99