Broadcasting Telecasting (Oct-Dec 1957)

SPECIAL REPORT ON ETV continued MAJOR GIFTS FROM COMMERCIAL BROADCASTERS Gifts of equipment and money by commercial broadcasters to ETV noncommercial stations in their communities total over $6 million, according to the Joint Council on Educational Television, coordinating agency for ETV. The list below does not include donations under $100,000. The values were supplied by JCET. The list of major donations follows: Recipient WKNO (TV) Memphis WJCT (TV) Jacksonville, Fla. N. H. State Comm. on ETV Chicago ETV Assn. KUHT (TV) Houston WYES-TV New Orleans KCTS-TV Seattle KETA (TV) Oklahoma City Donors WMCT (TV) WHBQ-TV WREC-TV WPDQ WMBR-TV WJ HP-TV WJAX Storer Bcstg. Co. (Pledge not picked up by state) CBS-TV KGUL-TV K PRC-TV KTRK-TV WDSU-TV KING-TV WKY-TV KWTV (TV) Total Value $142,500 $936,500 $250,000 $500,000 $180,000 $195,000 $185,000 KOED-TV Tulsa KOTV (TV) $275,000 KQED (TV) San Francisco KPIX (TV) $72,000 WCET (TV) Cincinnati WLWT (TV) $155,000 Delaware Valley ETV KYW-TV $90,000 Corp. San Antonio Council WOAI-AM-TV $158,000 J" rT\/ tor ETV Tex. State Net. Q+/-\ ro r ctrt C* r\ JIUICI UV.O 1 U • V_ \J , Tpntrnl ("nlif FTV Crtrn KRFT TV I\ D L 1 1 V U/TUC T\/ JlA ; ^ rt-i ; PI,-. w i no1 v Miami, ria. \a/t\/ i n\/\ W l V J ( 1 V ) <t 1 7A AAA Ala. ETV Commission Storer Bcstg. Co. $200,000 KUUN-IV Lincoln, Neb. Fetzer Stations $250,000 \A/Acr\ /x\/\ n'n I I WQED (TV) Pittsburgh KDKA-TV $250,000 Richmond, Va. WRVA'-TV $100,000 Asheville, N. C. WWNC $100,000 WLOS-TV Providence, R. 1. WPRO-TV $100,000 WMVS-TV Milwaukee WEMP (offer of $250,000 tower) Community Tv Inc., KGW-TV $125,000 Portland, Ore. KLOR KOIN-TV Texas Tech, Lubbock KDUB-TV $60,000 KCBD-TV KDPS-TV Des Moines Cowles interests (Transmitter) Tennessee Educational Television Commis reading and writing produced 700 graduates, sion gave $50,000 and commercial stations WKNO supporters felt they were getting added $30,000 in cash to $80,000 raised by their money's worth. the community. When the first classes in Community funds have aided many of "have tape recorder, will travel." Job hunting simplified! Job filling eased! For man, manager, or machine . . . for place, position or post, turn to B«T's Classified pages, the Electronic Marketplace. the ETVs. Pittsburgh (see page 97), Boston, Chicago, San Francisco and St. Louis had community support. The list of unappraised contributions to education includes such outstanding program service as that supplied by WEWS (TV) Cleveland. ETV has been slow in jelling in Cleveland but the state promises to have four ETVs (uhf) operating within a year and there's a move to set up a state ETV network. ABC-TV network has a Monday series, Bold Journey, sponsored by Ralston Purina Co. and originated by its agency, Guild, Bascom & Bonfigli. Over 1.2 million students in 31,500 classrooms scattered over 68 areas have been participating. Around the country are dozens of educational programs originating at commercial stations and widely used by schools — The University of the Air started at WFIL-TV Philadelphia and now is on all the Triangle stations, to cite just one example. Commercial cooperation made possible one of the Midwest active ETVs — KUONTV Lincoln, Neb. John E. Fetzer, head of the Fetzer Michigan stations and of KOLN-TV Lincoln, set up the Fetzer Foundation. Besides $136,332 in equipment listed by KUON-TV from its supporters, the Fetzer interests maintained the ETV transmitter plant and tower. They operated KUON-TV from the KOLN-TV studios for nearly three years, with total equipment and service donations totaling more than $600,000. Mr. Fetzer, current tv board chairman of NARTB, arranged the entire KUON-TV project, sold the idea to the university and to state officials, and arranged a trusteeship plan that was accepted by the FCC. Donations from Ford interests are helping, too. They include $100,000 for equipment, Page 100 • November 11, 1957 Broadcasting