Broadcasting Telecasting (Oct-Dec 1957)

OKLAHOMA Oklahoma City KETA-TV Ch. 13; 4-13-56; Oklahoma Educational Television Authority. Most members of authority are heads of educational institutions; $700,000 capital raised by sale of bonds retired by money coming from dedicated state funds. KWTV (TV) Oklahoma City donated land for transmitter, antenna site, $20,000 and space on 1,572-foot tower. WKY-TV Oklahoma City donated $50,000 in cash. Public schools have own studios and spent $150,000 for equipment. Studio at Oklahoma U, Norman. Oklahoma State U. has studio project at Stillwater. OREGON Corvallis KOAC-TV Ch. 10; 10-7-57; State Board of Higher Education. Eventually KOAC-TV is slated to be one of three Oregon ETV stations. Legislature appropriated $145,500 in May 1957 for ETV in state. PENNSYLVANIA Philadelphia WHYY-TV Ch. 35; 10-16-57; Metropolitan Philadelphia Educational Radio & Tv Corp. Construction costs of station, around $450,000, financed by grants from educational institutions, foundations and individuals. Fund for Adult Education (Ford) granted $150,000. Pittsburgh WQED (TV) Ch. 13 (also asks ch. 47); 4-1-54; Metropolitan Pittsburgh Educational Television Station. Claims to be first community-owned tv station. Capital investment $500,000, with $510,000 annual budget. Westinghouse Broadcasting Co., which loaned former KDKA-FM transmitter building and tower, has donated these facilities to station. Commercial broadcasters have supported appeals for funds and have provided professional help. TENNESSEE Memphis WKNO-TV Ch. 10; 6-25-56; Memphis Community Tv Foundation. Foundation comprises prominent Memphis citizens. Commercial broadcasters have been helpful. Assets are $500,000; operating budget $18,000 per month. TEXAS Houston KUHT (TV) Ch. 8; 5-23-53; U. of Houston & Houston Independent School District. First station to operate on a channel re served for education; $300,000 capital investment and $300,000 annual budget. Community organizations help provide money. Houston commercial stations contributed funds and commercial help. Station has provided over 5,000 hours of programming, 1,600 of them direct teaching; has 50 college credit courses and has taught 12,000 pupils. WASHINGTON Seattle KCTS (TV) Ch. 9; 1-5-55; U. of Washington. Capital of $401,000 includes $150,000 grant from Fund for Adult Education (Ford); $121,963 in equipment donated by KING-TV, and funds from community drive. University building on campus added another $165,000. Schools contribute at rate of $1 per student. Total 1956 expenditure was $160,000. WISCONSIN Madison WHA-TV Ch. 21; 5-5-54; Wisconsin State Radio Council (transferred to U. of Wisconsin). Studio facilities are owned by U. of Wisconsin. Capital assets $325,000, with $100,000 from Fund for Adult Education (Ford). Operating funds appropriated by legislature. Milwaukee WMVS-TV Ch. 10; 10-28-57; Board of Vocational & Adult Education. Started with closed-circuit installation, with $207,000 needed to complete project. Fund for Adult Education (Ford) granted $100,000. Budget estimated at $90,000 (preliminary). DUE BY SUMMER '58 • WJCT (TV) Jacksonville, Fla., ch. 7, Educational Television Inc.; WETU (TV) Atlanta, Ga., ch. 30, Board of Education, City of Atlanta; KUED-TV Salt Lake City, Utah, ch. 7, U. of Utah; WIPR-TV San Juan, P. R., ch. 6, Dept. of Education of Puerto Rico; Albuquerque, N. M., ch. 5, U. of New Mexico; WGTV (TV) Athens, Ga., ch. 8, U. of Georgia; KDPS-TV Des Moines, Iowa, ch. 11, Independent School Dist. of Des Moines; WMUB-TV Oxford, Ohio, ch. 14, Miami U.; KOED-TV Tulsa, Okla., ch. 23, Oklahoma ETV Authority; WEDU (TV) Tampa, Fla., ch. 3, Florida West Coast Educational Tv Inc.; WGTE-TV Toledo, Ohio, ch. 30, Greater Toledo ETV Foundation. Plans are advanced to activate educational channels by next summer in Tallahassee and Gainesville, Fla., and Dallas, Tex. UNIVERSITY-OWNED Though not ETVs in any strict sense of the word, four commercial stations benefit education in a very substantial way. The following stations are owned by universities: WNDU-TV South Bend, Ind., ch. 46, Michiana Telecasting Corp., U. of Notre Dame; WOI-TV Ames, Iowa, ch. 5, Iowa State College of Agriculture & Mechanical Arts; WWL-TV New Orleans, ch. 4, Loyola U.; KOMU-TV Columbia, Mo., ch. 8, Curators, U. of Missouri. Are you still using prehistoric methods to sell your product? Get out of your cave, man, and dig sales the modern way with WWLP, Springfield, and WRLP, Greenfield, Mass. In Western New England Nearly Everyone Watches WWLP Channel 22 Springfield-Holyoke, Mass. WRLP Channel 32 Greenfield, Mass. THE PEOPLE'S CHOICE WSRS GREATER CLEVELAND'S NUMBER 1 STATION SRS "RadiO'Active" MB S Only ONE is atop the Continental Divide Serving both the Atlantic and Pacific Sides of America KXLF-TV4 -: Montana Butte East— The Walker Co. West — Pacific Northwest Broadcasters Broadcasting November 11, 1957 • Page 103