Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000800
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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The very latest Pulse shows WTIX with an even bigger lead over the next station in 11-station New Orleans — first in the morning, first in the afternoon, and first all day with 21.1%. Hooper continues to give WTIX top audience share in every time period, with a first place 24.1% all-day average. First place Hooper quarter hours: 200 out of 220. First place Pulse quarter hours: 281 out of 288. Storz Station programming ideas and excitement have created a new New Orleans listening habit, which in turn is producing a new New Orleans time-buying habit. Next time the Young man calls, make him tell you the WTIX story. Better still, give him a call — or talk to WTIX General Manager Fred Berthelson. WTIX first and getting firster in 11 station NEW ORLEANS STAT I O INI S TODAY'S RADIO FOR TODAY'S SELLING I TODD STORZ, PRESIDENT t HOME OFFICE; OMAHA, NEBRASKA WD6Y Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. WQAM Miami REPRESENTED BY JOHN BLAIR & CO. Page 8 • November 18, 1957 Broa